Tag Archives: customer relationships

How Thick Data Helps You Build Emotional Connections With Customers

How Thick Data Helps You Build Emotional Connections With Customers

In today’s data-driven world, marketers amass immense amounts of customer information through numerous sources such as analytics, CRMs and loyalty programs — all of which provide plenty of quantitative data about customers. This type of data offers the when, where, what and how of your customers’ interactions with your experiences.

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The Power of Apologizing to Customers #CRMEvolution

The Power of Apologizing to Customers #CRMEvolution

Former marketing and sales professional, turned college professor Robert Bergman believes that certain tried and true principles of good personal relationships can be carried over into establishing, maintaining and enhancing customer relationships.

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