According to a study by consultancy Walker Information, customer experience (CX) will overtake price and product as the key brand differentiator by 2020. In other words, satisfied customers will drive your business. Your task, then, is to improve your customers’ experience.
Continue reading...Tag Archives: customer service
3 Ways to Reduce the Cost of Customer Support Operations
What if you could reduce your support costs and drastically improve your overall customer experience at the same time? New customer support technology has made it simpler to automate and enhance your company’s support operations in a way that boosts internal efficiency while saving you money.
Continue reading...Why Augmented Reality Will Be Your Next Customer Channel
To spot the next big revolution in customer experience, you need only look closely at the latest model of the device that revolutionized mobile communications.
Continue reading...Why Augmented Reality Will Be Your Next Customer Channel
To spot the next big revolution in customer experience, you need only look closely at the latest model of the device that revolutionized mobile communications.
Continue reading...Mastering the Art of Emotional Customer Experience
Forrester Research predicts that by 2020, 80 percent of the buying process will occur without any direct human-to-human interactions.
Continue reading...Does Your Company Need a Chatbot?
If you're in customer service or marketing, you hear a lot about chatbots and messaging, but you might ask yourself: Does my company need this? We have a website, a mobile app, a social presence, and phone and email support — do we really need another channel? It comes down to
Continue reading...CMSWire’s Top Customer Experience Stories of 2017
Providing a seamless, personalized and omnichannel customer experience is every brand’s dream. But throughout 2017, we’ve seen exactly why that dream is such an elusive one.
Continue reading...From User to Customer, From Silo to Experience
In 2004, there was roughly the same number of searches for user experience in comparison to customer experience, according to Google Trends. By 2017, search interest for user experience had doubled, but search interest for customer experience had almost trebled.
Continue reading...Is Your Intranet a Hub of Collaboration and Customer Support? (It Should Be)
The intranet has evolved within the modern workplace, transcending its role as a relatively simple internal publishing platform and centralized location to store information. Businesses, if they aren’t already, need to quickly move beyond that simple intranet concept.
Continue reading...When Case Management Fails: The Curious Incident of the Red Bag
The tech press often get caught up in the latest, bright shiny object du jour: big data, analytics, machine learning, deep learning — take your pick.
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