Tag Archives: cxm

How to Ditch the Guesswork and Create a Culture That’s Driven by Data

How to Ditch the Guesswork and Create a Culture That's Driven by Data

Becoming data-driven has become the aspiration of every executive, founder and manager. Those that succeed see greater customer acquisition, retention and, as a result, major bottom-line benefits. Companies are now investing more money than ever on big data tools, but according to a recent article in the Harvard Business Review, 

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Who Is the Most Important Person on Your Content Team?

Who Is the Most Important Person on Your Content Team?

I’m about to go out on a limb for something I truly believe in — even though it may be an unpopular opinion. I’ve been a content strategist for more than 15 years, before we were even called content strategists. And workflow has always been a struggle.

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Publicis Buys Epsilon for $4.4B, Salesforce Debuts New Einstein Services, More News

Publicis Buys Epsilon for $4.4B, Salesforce Debuts New Einstein Services, More News

Ad holdings firm Publicis Groupe acquired marketing data firm Epsilon for $4.4 billion. It marks the latest multibillion-dollar acquisition featuring marketing technology. Adobe acquired Marketo in September for $4.75 billion.  The Epsilon acquisition will support Publicis Groupe's goal to help companies deliver data-driven personalized experiences at scale. Some analysts

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What Does Martech’s Ecosystem Evolution Mean for Marketers?

What Does Martech's Ecosystem Evolution Mean for Marketers?

Marketing technology (martech) platform ecosystems are growing. Software and services are blending. Citizen developer platforms are rising. This creates a new galaxy of marketing technology apps, something Scott Brinker calls the “Second Golden Age of Martech” in his annual industry report  on the state of martech.

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Don’t Confuse Digital Transformation with Customer Experience

Don't Confuse Digital Transformation with Customer Experience

If you’re reading this article, you’re probably familiar with two popular industry buzzwords that are often mentioned in the same breath: digital transformation and customer experience. Digital transformation is the application of digital technologies like mobile, data analytics and smart embedded devices to reinvent customer relationships and business processes.

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