Tag Archives: cxm

Who Should Take the Lead In Digital Experience Technology Selection?

Who Should Take the Lead In Digital Experience Technology Selection?

Is it time for marketers to take a backseat to IT, the CIO and the C-Suite in digital experience (DX) technology decision-making? A survey by Digital Clarity Group suggests so. According to the "Digital Experience Platforms: Buyer Trends, Preferences, and Strategies" report (Registration Required), 40 percent of the respondents say

Continue reading...

James Norwood: The Next Stage for Digital Experiences Is ‘Irresistible’

James Norwood: The Next Stage for Digital Experiences Is ‘Irresistible’

According to James Norwood, digital transformation is now mainstream for organizations of all sizes as they work to become digital businesses. However, the drivers for such reinvention may vary from delivering seamless customer experiences to introducing new business models or disrupting existing models.

Continue reading...

Mobile Conversions Falling Short? Here’s What You Can Do to Fix it

Mobile Conversions Falling Short? Here’s What You Can Do to Fix it

From store closures to the need to incorporate new technologies into their stores, retailers are grappling with shifts in consumer preferences as they seek to find well-balanced strategies that meet the demands of a largely mobile-driven consumer base.

Continue reading...

Gaining Customer Experience Insights: A New Twist on an Old(er) List

Gaining Customer Experience Insights: A New Twist on an Old(er) List

In God we trust, all others bring data ― attributed to W. Edwards Deming  While researching statistics for a presentation earlier in the year, I stumbled upon a recording of an old (2015) webcast done by a longtime customer experience guru, Bruce Temkin. The title of the webcast, “5

Continue reading...