Tag Archives: cxm

A Pragmatic View of Predictive Analytics

A Pragmatic View of Predictive Analytics

Many marketers look at predictive analytics, machine learning (ML) and artificial intelligence (AI) like they do the Jetsons: as a future where an AI-based robot Rosie intelligently takes care of tasks while the people worry about working a three-hour week. The reality, however, is much different.

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International Ecommerce: What Foreign Customers Expect From Your Online Store

International Ecommerce: What Foreign Customers Expect From Your Online Store

Offering consumers a positive digital shopping experience can have an impact on your customer experience (CX), loyalty and sales. And if you sell your products internationally, remember that your foreign customers have the same expectations as your domestic ones: They want great customer and user experiences.

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9 Takeaways from SAP’s Sapphire Now

9 Takeaways from SAP's Sapphire Now

The traditional database-management, ERP, back-end enterprise software billionaire giant companies are taking on customer experience (CX) and the front-end.  SAP made a big statement for its front-end, customer experience vision with its announcement of SAP C/4HANA and SAP HANA Data Management Suite this month at its 22,000-attendee Sapphire Now customer

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Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Managing customer data is a task that requires capabilities of both master data management (MDM) and customer data platform (CDP) technologies. Wikipedia defines a customer data platform as “a marketer-based management system [that] creates a persistent, unified customer database that is accessible to other systems.

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