Tag Archives: cxm

DX Summit Conference Returns to Chicago for 4th Year

DX Summit Conference Returns to Chicago for 4th Year

CMSWire’s DX Summit 2018 conference will celebrate a fourth year of digital customer experience innovation when it returns to the Radisson Blu Aqua in Chicago November 12 to 14. With interactive workshops, inspiring keynotes, social hours and more, DX Summit 2018 promises to be bigger, brighter and bolder.

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10 Ways AI Helps Improve Customer Experiences

10 Ways AI Helps Improve Customer Experiences

Artificial intelligence is making its way into business processes across organizations. However, recent research from PointSource  (registration required) indicates one of its greatest impacts can be seen in the customer experience arena, and specifically, in online shopping.

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How to Address Consumer AI Privacy Concerns

How to Address Consumer AI Privacy Concerns

For some, the mention of artificial intelligence and machine learning conjures images of Skynet deploying armies of self-aware humanoids to destroy society. A more serious and reality-based concern for consumers is that AI may further compromise their data privacy online.

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Marketers Warn: ‘Day of Reckoning’ Over Facebook Data Scandal Coming

Marketers Warn: 'Day of Reckoning' Over Facebook Data Scandal Coming

The Facebook-Cambridge Analytica data-targeting scandal that put Facebook CEO Mark Zuckerberg in front of Congress for a two-day grilling on privacy practices serves as a “day of reckoning” and wake-up call for marketers who have lost their way treating customers as targets in exchange for short-term lifts.

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How to Deliver Personalized B2B Experiences With AI

How to Deliver Personalized B2B Experiences With AI

The modern B2B buyer has been increasingly conditioned to personalized buying experiences due to advances in the consumer world driven by companies such as Amazon, Uber and Google. This trend comes at a time when, according to Forrester Research’s report "A Brand New Day for B2B Commerce " (fee

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