Tag Archives: cxm

Today’s Product Managers Know Who’s the Boss: The Customer

Today's Product Managers Know Who's the Boss: The Customer

Silicon Valley likes to say (with some justification) that it’s where the future is invented. From technical innovation to upended business models, it’s a major force in how we live and work today. So it’s perhaps counterintuitive to realize that one of its fundamental qualities is almost 100 years old.

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9 Enterprise Voice of the Customer (VOC) Tools You Should Know About

9 Enterprise Voice of the Customer (VOC) Tools You Should Know About

As consumer behaviors and demands continue to evolve, brands are now focusing their efforts on delivering a good customer experience, even if that’s at the (slight) expense of the actual product or service they sell. In fact, a study by Gartner states that nearly 89 percent of companies are competing

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5 Marketing Automation Trends in the Forefront of 2018

5 Marketing Automation Trends in the Forefront of 2018

Brace your executive staff. Your organization could be spending a lot more on marketing automation technology in the next five years, according to Forrester. In its April report, “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” (fee required), Forrester researchers predict marketing automation technology tool spending will reach $25.

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Top-of-Funnel Inefficiencies Are Draining Your Sales Pipeline Value and Revenue

Top-of-Funnel Inefficiencies Are Draining Your Sales Pipeline Value and Revenue

B2B marketing teams are increasingly being evaluated on their contributions to the sales pipeline or even revenue. Understandably, demand-generation marketers have as a result focused more on optimizing down-funnel efforts rather than first fixing more problematic top-funnel inefficiencies. Shifting focus to down-funnel efforts is based on false logic.

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Quick Links, Slow Links and Bad Navigation Design

Quick Links, Slow Links and Bad Navigation Design

Just because something is used doesn’t mean that it is useful. Design decisions can create the wrong expectations and can send people on journeys that will end up in failure. “To simplify the process for advisers, we introduced a ‘quick links’ box on the landing page of our benefits content,”

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ICYMI: Free WordPress Marketing Plugins, Your Map to Better Customer Relations, More

ICYMI: Free WordPress Marketing Plugins, Your Map to Better Customer Relations, More

Have you been heads down last week? Same. In case you weren’t able to visit CMSWire this week, I’ve compiled the top articles, events and resources all for you! Marketers: there are 25 free WordPress plugins you should be using. Make sure to learn more in the first article, below.

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Pega Launches Infinity Digital Transformation Suite, Canto DAM Updates, More News

Pega Launches Infinity Digital Transformation Suite, Canto DAM Updates, More News

Pegasystems introduced what it called "its most significant product news in company history" at the PegaWorld customer conference in Las Vegas this week. The newly launched Pega Infinity digital transformation software suite encompasses all of the company's products and includes enhancements to Pega’s customer engagement applications and digital process automation (DPA) platform. Pega officials stated in a release that the suite connects front-end digital customer experiences with back-end process automation.

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