Tag Archives: cxm

James Norwood: The Next Stage for Digital Experiences Is ‘Irresistible’

James Norwood: The Next Stage for Digital Experiences Is ‘Irresistible’

According to James Norwood, digital transformation is now mainstream for organizations of all sizes as they work to become digital businesses. However, the drivers for such reinvention may vary from delivering seamless customer experiences to introducing new business models or disrupting existing models.

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Mobile Conversions Falling Short? Here’s What You Can Do to Fix it

Mobile Conversions Falling Short? Here’s What You Can Do to Fix it

From store closures to the need to incorporate new technologies into their stores, retailers are grappling with shifts in consumer preferences as they seek to find well-balanced strategies that meet the demands of a largely mobile-driven consumer base.

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Gaining Customer Experience Insights: A New Twist on an Old(er) List

Gaining Customer Experience Insights: A New Twist on an Old(er) List

In God we trust, all others bring data ― attributed to W. Edwards Deming  While researching statistics for a presentation earlier in the year, I stumbled upon a recording of an old (2015) webcast done by a longtime customer experience guru, Bruce Temkin. The title of the webcast, “5

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How to Protect Brand Integrity in a Global Market

How to Protect Brand Integrity in a Global Market

Managing a brand’s digital integrity on a global scale is becoming an imperative rather than an option. Content localization is critical to success in a worldwide marketplace, where everything from language to the emotional connotation of colors can vary widely. Marketing history is rife with examples of campaigns that fell flat  when they crossed

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