Tag Archives: cxm

OK Google, What Does the Future of Marketing Look Like?

OK Google, What Does the Future of Marketing Look Like?

Having evolved from a concept to a certainty, voice assistants and devices powered by artificial intelligence (AI) are set to shape the next generation of modern marketing. According to the Smart Audio Report from NPR and Edison Research, about 39 million U.S.

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The 5 Biggest Martech Acquisitions of 2018

The 5 Biggest Martech Acquisitions of 2018

Adobe’s $4.75 billion acquisition of Marketo last month represented the latest move in the piping hot marketing technology (MarTech) space. MarTech has seen its fair share of consolidation in 2018, with five major MarTech acquisitions between March and September totaling around $10 billion.

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