Tag Archives: dam experience consistency

Manage Experience Consistency … or Chase Your Customers Away

Manage Experience Consistency ... or Chase Your Customers Away

Consistent, relevant customer experiences don't happen by accident.  They rely on setting an attainable vision and implementing a combination of tools, governance and resources to get you there.  In other words, it takes work.

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3 Ways DAM Systems Will Change in the Future

3 Ways DAM Systems Will Change in the Future

“Getting an audience is hard. Sustaining an audience is hard. It demands a consistency of thought, of purpose and of action over a long period of time” — Bruce Springsteen  While The Boss was talking about building his loyal fan base, his words also apply to managing customer experience consistency.

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Avoid Brand Disasters with a Visual Content Strategy

Avoid Brand Disasters with a Visual Content Strategy

It took a man with his sleeves rolled up to make me understand that we had a problem.  A Flawed Hero At the time I has heading the marketing content delivery group at a major equipment manufacturer and we’d just posted a new ‘hero’ shot on our website.

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