Tag Archives: dam

The Cost of What You Don’t Have: A New Way to Think About MarTech Purchases

The Cost of What You Don't Have: A New Way to Think About MarTech Purchases

In 2015, I was playing lacrosse in the Wisconsin Dells, unaware that I had pushed my body beyond its physical limits. It was game three on a hot day. I was tired and dehydrated. While I was standing on the field in a defensive position, my right Achilles tendon ruptured.

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A DAM Glossary of Common Terms: Part Two

A DAM Glossary of Common Terms: Part Two

“Dictionary – opinion expressed as truth in alphabetical order”  — John Ralston Saul Defining Digital Asset Management Terms Digital asset management (DAM) consists of the management tasks and technological functionality that helps companies organize their media assets like photographs, video and marketing assets to strengthen their message or brand.

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Why DAM Is the Heart of Your MarTech Stack

Why DAM Is the Heart of Your MarTech Stack

“Get the balance right”  — Martin L. Gore Digital asset management (DAM) has become a key marketing enabler by making rich media, such as images and videos, accessible in customer engagements. DAM is the foundational element of the marketing technology (MarTech) stack because it’s where the content is.

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MarTech Sandwiches: A Tasty Approach to Integration Mapping

MarTech Sandwiches: A Tasty Approach to Integration Mapping

Life’s toughest decisions all have one thing in common: sandwiches. Yes, sandwiches can model just about any conundrum — including the choices inherent to mapping and integrating marketing technology stacks. Too often, our conversations about martech are bland, like freezer bag chicken strips on an aging hamburger bun.

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DAM, We Really Need You

DAM, We Really Need You

“Efficiency is doing things right; effectiveness is doing the right things.” — Peter Drucker The demand to deliver successful and sustainable business outcomes with our digital asset management (DAM) systems often collides with transitioning business models within marketing operations, creative services, IT or the enterprise as a whole.

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