Tag Archives: dam

The Cost of What You Don’t Have: A New Way to Think About MarTech Purchases

The Cost of What You Don't Have: A New Way to Think About MarTech Purchases

In 2015, I was playing lacrosse in the Wisconsin Dells, unaware that I had pushed my body beyond its physical limits. It was game three on a hot day. I was tired and dehydrated. While I was standing on the field in a defensive position, my right Achilles tendon ruptured.

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A DAM Glossary of Common Terms: Part Two

A DAM Glossary of Common Terms: Part Two

“Dictionary – opinion expressed as truth in alphabetical order”  — John Ralston Saul Defining Digital Asset Management Terms Digital asset management (DAM) consists of the management tasks and technological functionality that helps companies organize their media assets like photographs, video and marketing assets to strengthen their message or brand.

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