Tag Archives: dam

Why DAM Is the Heart of Your MarTech Stack

Why DAM Is the Heart of Your MarTech Stack

“Get the balance right”  — Martin L. Gore Digital asset management (DAM) has become a key marketing enabler by making rich media, such as images and videos, accessible in customer engagements. DAM is the foundational element of the marketing technology (MarTech) stack because it’s where the content is.

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MarTech Sandwiches: A Tasty Approach to Integration Mapping

MarTech Sandwiches: A Tasty Approach to Integration Mapping

Life’s toughest decisions all have one thing in common: sandwiches. Yes, sandwiches can model just about any conundrum — including the choices inherent to mapping and integrating marketing technology stacks. Too often, our conversations about martech are bland, like freezer bag chicken strips on an aging hamburger bun.

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DAM, We Really Need You

DAM, We Really Need You

“Efficiency is doing things right; effectiveness is doing the right things.” — Peter Drucker The demand to deliver successful and sustainable business outcomes with our digital asset management (DAM) systems often collides with transitioning business models within marketing operations, creative services, IT or the enterprise as a whole.

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6 Technologies Needed to Power the Modern Workplace

6 Technologies Needed to Power the Modern Workplace

App overload in the workplace is nothing new, it has been well documented.  Even as early as 2013, the Cornerstone State of Productivity research survey revealed that US employees at the time felt overloaded, whether by work (50 percent), information (34 percent) or technology (25 percent).

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