Tag Archives: data collection

Marketers Warn: ‘Day of Reckoning’ Over Facebook Data Scandal Coming

Marketers Warn: 'Day of Reckoning' Over Facebook Data Scandal Coming

The Facebook-Cambridge Analytica data-targeting scandal that put Facebook CEO Mark Zuckerberg in front of Congress for a two-day grilling on privacy practices serves as a “day of reckoning” and wake-up call for marketers who have lost their way treating customers as targets in exchange for short-term lifts.

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