Tag Archives: data management platform

What’s the Difference Between Customer Data Platforms and Data Management Platforms?

What's the Difference Between Customer Data Platforms and Data Management Platforms?

The modern connected customer has completely redefined the relationship between brands and consumers.  People now use dozens of digital and physical touchpoints during their path to purchase. They expect seamless transitions between the various channels and relevant messaging at all points along their journeys.

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Are You a Digital Transformation Laggard?

Are You a Digital Transformation Laggard?

The secret to long-term business success is "digital transformation" — or so we've been told repeatedly over the last three years. At conferences, during meetings, in conversation, no matter what the original topic, the talk inevitably returns to digital transformation.  And while I buy the premise, the reality is messy.

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Salesforce Acquires Krux on the Eve of Dreamforce

Salesforce Acquires Krux on the Eve of Dreamforce

Salesforce CEO Marc Benioff was apparently doing more than lobbying the European Union to block Microsoft's pending acquisition of LinkedIn last week. It seems he was busy shopping, too. In documents filed with the US Securities and Exchange Commission today, Salesforce announced it has entered into a definitive agreement to buy Krux, a San

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