Tag Archives: Data Management

With Emerging Technology Comes Emerging Data Problems

With Emerging Technology Comes Emerging Data Problems

Gartner's recently released HypeCycle for Emerging Technologies identified a range of technologies that are either disrupting the workplace or will do so in the next few years. We've already looked at one of the trends the report highlighted — the rise of democratic AI.

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Bridge the Data-Driven Personalization Gap With Customer Data Platforms

Bridge the Data-Driven Personalization Gap With Customer Data Platforms

To compete with the likes of Amazon and Google, brands need a true platform approach to customer data, one that connects a patchwork of siloed martech solutions by creating a single, comprehensive set of data. However, data unification is only the first step.

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AI and Machine Learning Are Driving a PC Revival

AI and Machine Learning Are Driving a PC Revival

Something has happened in the tech hardware space that no one saw coming. PC shipments have increased for the first time in six years, according to recent figures released by Gartner. Despite all the predictions about the decline of the desktop, it seems reports of its demise have been

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The Trouble With Insight Engines

The Trouble With Insight Engines

You may have heard the new buzzword being applied to enterprise search: "insight engines." When I first saw the Garner Enterprise Search Quadrant renamed as Insight Engines a few years ago, I was hard pressed to understand why the change was made.

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Was GDPR Opt-in Necessary or Not? And What to Do Next

Was GDPR Opt-in Necessary or Not? And What to Do Next

In the days and weeks running up to May 25, 2018, when the General Data Protection Regulation (GDPR) went into effect, companies around the world were bombarding their existing customers with new privacy notices that outlined the compliance to the regulation and asked them to opt in to accept these

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A Blockchain Glossary of Common Terms

A Blockchain Glossary of Common Terms

Bitcoin, and by extension blockchain, have been around since 2008 when Satoshi Nakamoto published the Bitcoin White Paper. The first Bitcoin block, the so-called 'Genesis Block,' was mined in 2009. As the Bitcoin protocol is open source, anyone could take the protocol, fork it (i.e.

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What Can You Do With a Customer Data Platform?

What Can You Do With a Customer Data Platform?

Most marketers today share two problems: fragmented systems and customers who want a unified experience. Customer data platforms (CDP) promise to close the gap between the two by gathering data from all sources, transforming it into unified customer profiles, and sharing those profiles with any system that wants them.

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