Tag Archives: data privacy

Data-Privacy Regulations: Marketing Symptom, Setback and Solution

Data-Privacy Regulations: Marketing Symptom, Setback and Solution

Ethics hardly seems to be a priority among businesses today. And as executive teams increasingly charge marketing departments with driving revenue, it’s easy to see how marketers lose sight of the big picture: what’s good for customers is good for business. The rise of data-privacy regulations is evidence of this.

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Ethical Data Practices in a Chaotic, Complex World

Ethical Data Practices in a Chaotic, Complex World

The near-constant news of privacy scandals is a stark reminder of the importance of data protection and responsibility in the digital age. Trust is critical for organizations to both leverage the benefits of data analytics while maintaining positive relationships with those who entrust them with that information.

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Why Enterprises are Looking to Blockchain for Better Data Privacy

Why Enterprises are Looking to Blockchain for Better Data Privacy

Can blockchain ensure data privacy? IBM certainly seems to think so. Earlier this month, according to a filing published by the US Patent and Trademark Office (USPTO) IBM has applied to patent a system that would use blockchain tech to tackle privacy and security concerns for drones.

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Crazies at the Social Media Barricades: Unintended Consequences and Next Steps

Crazies at the Social Media Barricades: Unintended Consequences and Next Steps

As we said far too often back in college, “It all seemed like a good idea at the time.” Consider these inspiring mission statements: "Facebook's mission is to give people the power to build community and bring the world closer together.

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Customer Analytics Under GDPR: What CMOs Need to Know

Customer Analytics Under GDPR: What CMOs Need to Know

“Consumers have stronger rights to be informed about how organizations use their personal data” ― Elizabeth Denham, information commissioner, ICO For data-driven companies, the question is not “will GDPR impact day-to-day business operations” but “how significantly?” What many CMOs fear is how GDPR will affect their ability to use

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How Facebook’s Cambridge Analytica Scandal Impacted the Intersection of Privacy and Regulation

How Facebook's Cambridge Analytica Scandal Impacted the Intersection of Privacy and Regulation

Facebook’s data harvesting scandal rocked the privacy world earlier this year, in part because the incident occurred at a time of increased scrutiny and emphasis on the global privacy and regulatory landscape.

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