Tag Archives: data privacy

What the GDPR Will Mean for Your Bottom Line

What the GDPR Will Mean for Your Bottom Line

Any businesses still hedging their bets on the impact of the EU’s General Data Protection Regulation (GDPR) may end up getting caught flat-footed if they don’t have the right strategy in place. According to a recent survey, 82 percent of European consumers will likely take advantage of their new data

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Digital Experience in 2018: 5 Trends

Digital Experience in 2018: 5 Trends

The past year was one of change for the digital experience. Thanks to the rising availability of machine learning, contextual experiences are finding their footing in every industry, the use of personal content is giving new vigor to ecommerce, and vendors are evolving their classic content management systems (CMS) into more powerful digital experience platforms (DXP).

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The GDPR and Plain Language: What You Need to Do to Comply

The GDPR and Plain Language: What You Need to Do to Comply

When the General Data Protection Regulation (GDPR) goes into effect in May 2018, any organization doing business with EU citizens will be impacted. The regulation sets out a number of requirements which businesses must fulfill in order to comply, including transparency in all in customer communications.

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Would You Willingly Delete Your Email Marketing List?

Would You Willingly Delete Your Email Marketing List?

Back in June, UK-based pub chain Wetherspoon’s announced it was going to delete its entire email marketing list. Subscribers would no longer receive emails promoting the restaurant’s beers, booze and burgers. The move came in the wake of several major fines handed out by Britain’s Information Commissioner’s Office (ICO) to

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