Tag Archives: data protection

Google Analytics Data Retention: A New Feature for Keeping Data Safe

Google Analytics Data Retention: A New Feature for Keeping Data Safe

As they assess the fallout of Facebook’s Cambridge Analytica difficulties and prepare for the European Union’s General Data Protection Regulation (GDPR), data analytics practitioners have shifted from looking for new ways to collect and analyze data to thinking about how long data should be retained.

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If You Want Your Customer’s Data, You Better Provide Valuable Content

If You Want Your Customer's Data, You Better Provide Valuable Content

With the EU’s General Data Protection Regulation (GDPR) set to go into effect in May, marketing organizations now need to adjust to a “new normal” — a reality in which data privacy regulations restrict how marketing automation tools store data, how the information is shared, and how the information is

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9 Ways to Jumpstart Your GDPR Compliance Program

9 Ways to Jumpstart Your GDPR Compliance Program

The General Data Protection Rule (GDPR) goes into effect May 25. That's less than four months away for those of you counting. However, according to a report from the UK Government, many of you are not paying attention. The British Government reported Jan. 24 in its "Cyber Security Breaches Survey 2018: Preparations for the new Data Protection Act"  that less than half

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