Tag Archives: data retention

Google Analytics Data Retention: A New Feature for Keeping Data Safe

Google Analytics Data Retention: A New Feature for Keeping Data Safe

As they assess the fallout of Facebook’s Cambridge Analytica difficulties and prepare for the European Union’s General Data Protection Regulation (GDPR), data analytics practitioners have shifted from looking for new ways to collect and analyze data to thinking about how long data should be retained.

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4 Steps to Enhance Your Data Lifecycle Management

4 Steps to Enhance Your Data Lifecycle Management

Why is it so difficult for organizations to get a handle on their data lifecycle management practices?  It’s not for lack of trying.  Poor Decisions = Increased Risk In reality, many of these organizations have paper-based policies that are largely unenforced for a number of different reasons.

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