Tag Archives: data

Hyper-Relevant Experiences Are Only as Good as Your Data

Hyper-Relevant Experiences Are Only as Good as Your Data

Last year, Forrester found that 54 percent of marketers are using artificial intelligence (AI) to personalize messaging across channels to drive growth. AI promises to deliver “hyper-relevant” experiences for consumers, making marketing more meaningful and compelling, increasing value and loyalty.

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How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers

How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers

The GDPR is in full swing for the European Union (EU), and that means more work for brands processing the data of EU citizens. But it doesn’t always mean more work regarding obtaining consent for such data processing — if you’ve already done so in a GDPR-compliant manner.

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How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers

How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers

The GDPR is in full swing for the European Union (EU), and that means more work for brands processing the data of EU citizens. But it doesn’t always mean more work regarding obtaining consent for such data processing — if you’ve already done so in a GDPR-compliant manner.

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How Far Beyond Facebook Does Data Harvesting Go?

How Far Beyond Facebook Does Data Harvesting Go?

The fallout from the Facebook data harvesting scandal continued last week, with the announcement that Cambridge Analytica, the company accused of harvesting data from personal Facebook accounts to inform Donald Trump’s presidential campaign, announced it was shutting down. In a statement from the London-based Cambridge Analytica, the company said

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Google Analytics Data Retention: A New Feature for Keeping Data Safe

Google Analytics Data Retention: A New Feature for Keeping Data Safe

As they assess the fallout of Facebook’s Cambridge Analytica difficulties and prepare for the European Union’s General Data Protection Regulation (GDPR), data analytics practitioners have shifted from looking for new ways to collect and analyze data to thinking about how long data should be retained.

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