Tag Archives: data

CMSWire’s Top 10 Information Management Articles of 2018

CMSWire's Top 10 Information Management Articles of 2018

Identifying emerging, or even established, trends in information management is hard. Part of the problem is that information management is such a wide-reaching term that covers all kinds of data management, from ‘first-mile’ capture to archiving and destruction.

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How to Manage the IoT Data Stream to Improve Customer Experience

How to Manage the IoT Data Stream to Improve Customer Experience

It’s hard to escape devices connected via the Internet of Things (IoT) today, so imagine what it will be like 12 years from now when, according to pundits, we’ll have nearly five times more gadgets and devices to deal with. According to the IHS Markit, the number of connected IoT devices worldwide will jump 12 percent

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Hyper-Relevant Experiences Are Only as Good as Your Data

Hyper-Relevant Experiences Are Only as Good as Your Data

Last year, Forrester found that 54 percent of marketers are using artificial intelligence (AI) to personalize messaging across channels to drive growth. AI promises to deliver “hyper-relevant” experiences for consumers, making marketing more meaningful and compelling, increasing value and loyalty.

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How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers

How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers

The GDPR is in full swing for the European Union (EU), and that means more work for brands processing the data of EU citizens. But it doesn’t always mean more work regarding obtaining consent for such data processing — if you’ve already done so in a GDPR-compliant manner.

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How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers

How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers

The GDPR is in full swing for the European Union (EU), and that means more work for brands processing the data of EU citizens. But it doesn’t always mean more work regarding obtaining consent for such data processing — if you’ve already done so in a GDPR-compliant manner.

Continue reading...