Identifying emerging, or even established, trends in information management is hard. Part of the problem is that information management is such a wide-reaching term that covers all kinds of data management, from ‘first-mile’ capture to archiving and destruction.
Continue reading...Tag Archives: data
You’re Drowning in Data — Now What?
Too often companies complete a large data collection project, then when nothing happens wonder what all the fuss was about. Here are three concrete actions your business can take to avoid this fate. Wait Yes, wait. A good mental model for the data is the encyclopedia.
Continue reading...How to Manage the IoT Data Stream to Improve Customer Experience
It’s hard to escape devices connected via the Internet of Things (IoT) today, so imagine what it will be like 12 years from now when, according to pundits, we’ll have nearly five times more gadgets and devices to deal with. According to the IHS Markit, the number of connected IoT devices worldwide will jump 12 percent
Continue reading...When to Up Your Data Game
I think of data capabilities as a tiered structure: starting at the ground level with basic data capture, through analytics, statistical modeling and finally reaching the buzzwords with the full range of all things big data and machine learning.
Continue reading...Hyper-Relevant Experiences Are Only as Good as Your Data
Last year, Forrester found that 54 percent of marketers are using artificial intelligence (AI) to personalize messaging across channels to drive growth. AI promises to deliver “hyper-relevant” experiences for consumers, making marketing more meaningful and compelling, increasing value and loyalty.
Continue reading...10 Things Enterprises Can Do to Protect Their Data
A recent phishing attack on Office 365 compromised SharePoint files across many organizations that use the Microsoft productivity suite. This was hardly the only attack on enterprises in the past year.
Continue reading...Why Marketing and IT Need to Collaborate on Data Quality
Shortly after I started working in the technology industry in the mid-2000s, I had the unique opportunity to work with a pioneer of online travel.
Continue reading...Ignore This Unexpectedly Bad Data Advice
Organizations today run on data. Data has the power to drive everything from product development to marketing, delivering critical insights needed to steer departments and entire organizations forward.
Continue reading...How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers
The GDPR is in full swing for the European Union (EU), and that means more work for brands processing the data of EU citizens. But it doesn’t always mean more work regarding obtaining consent for such data processing — if you’ve already done so in a GDPR-compliant manner.
Continue reading...How to Obtain Consent, Remain GDPR-Compliant and Not Alienate Your Customers
The GDPR is in full swing for the European Union (EU), and that means more work for brands processing the data of EU citizens. But it doesn’t always mean more work regarding obtaining consent for such data processing — if you’ve already done so in a GDPR-compliant manner.
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