I think of data capabilities as a tiered structure: starting at the ground level with basic data capture, through analytics, statistical modeling and finally reaching the buzzwords with the full range of all things big data and machine learning.
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Last year, Forrester found that 54 percent of marketers are using artificial intelligence (AI) to personalize messaging across channels to drive growth. AI promises to deliver “hyper-relevant” experiences for consumers, making marketing more meaningful and compelling, increasing value and loyalty.
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A recent phishing attack on Office 365 compromised SharePoint files across many organizations that use the Microsoft productivity suite. This was hardly the only attack on enterprises in the past year.
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Shortly after I started working in the technology industry in the mid-2000s, I had the unique opportunity to work with a pioneer of online travel.
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Organizations today run on data. Data has the power to drive everything from product development to marketing, delivering critical insights needed to steer departments and entire organizations forward.
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The GDPR is in full swing for the European Union (EU), and that means more work for brands processing the data of EU citizens. But it doesn’t always mean more work regarding obtaining consent for such data processing — if you’ve already done so in a GDPR-compliant manner.
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The GDPR is in full swing for the European Union (EU), and that means more work for brands processing the data of EU citizens. But it doesn’t always mean more work regarding obtaining consent for such data processing — if you’ve already done so in a GDPR-compliant manner.
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IFI CLAIMS Patent Services has a global patent database with more than 110 million records from about 100 countries that the company has painstakingly assembled over the years.
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The fallout from the Facebook data harvesting scandal continued last week, with the announcement that Cambridge Analytica, the company accused of harvesting data from personal Facebook accounts to inform Donald Trump’s presidential campaign, announced it was shutting down. In a statement from the London-based Cambridge Analytica, the company said
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As they assess the fallout of Facebook’s Cambridge Analytica difficulties and prepare for the European Union’s General Data Protection Regulation (GDPR), data analytics practitioners have shifted from looking for new ways to collect and analyze data to thinking about how long data should be retained.
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