Tag Archives: david aponovich

Tame the MarTech Beast for Better Customer Journeys

Tame the MarTech Beast for Better Customer Journeys

A few months back, Gartner released its CMO Spend Survey 2017-2018  (registration required), which showed marketing budgets slipped from 12.1 percent in 2016 to 11.3 percent in 2017. The report also noted a 15 percent drop in the percentage of the CMO’s budget that is allocated toward marketing technology.

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2017 Contributors of the Year: David Aponovich

2017 Contributors of the Year: David Aponovich

David Aponovich is what could be called 'a ringer' when it comes to his written contributions for CMSWire. Aponovich was a reporter and editor covering the tech industry for years before moving to the other side of the table, as marketing director for a content management system provider.

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Want to Be a Digital Leader? Harness This Crazy, Mashed-Up Technology World

Want to Be a Digital Leader? Harness This Crazy, Mashed-Up Technology World

Succeeding at digital business today — from commerce to government to high tech — requires harnessing an ecosystem of technology and capabilities. And that ecosystem is growing every day.  Think cloud-based services, martech and adtech software, customer journey orchestration, machine learning, conversational UIs, APIs and more.

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Frictionless Customer Experiences Are the Best Customer Experiences

Frictionless Customer Experiences Are the Best Customer Experiences

One thing quickly becomes clear when speaking with the digital leaders who are delivering new experiences and driving engagement strategies for major brands and organizations: the push to eliminate friction between customers and brands is more important than ever before.

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That ‘Digital Strategy’ You Keep Talking About? It’s Just Business Strategy

That 'Digital Strategy' You Keep Talking About? It's Just Business Strategy

Advice on how to become a better “digital business” is everywhere you turn these days.  With so much chatter, it’s easy to feel as though the decisions you make around digital are completely distinct from your core business strategy. But this could be your fatal mistake.

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