Tag Archives: david aponovich

Tame the MarTech Beast for Better Customer Journeys

Tame the MarTech Beast for Better Customer Journeys

A few months back, Gartner released its CMO Spend Survey 2017-2018  (registration required), which showed marketing budgets slipped from 12.1 percent in 2016 to 11.3 percent in 2017. The report also noted a 15 percent drop in the percentage of the CMO’s budget that is allocated toward marketing technology.

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2017 Contributors of the Year: David Aponovich

2017 Contributors of the Year: David Aponovich

David Aponovich is what could be called 'a ringer' when it comes to his written contributions for CMSWire. Aponovich was a reporter and editor covering the tech industry for years before moving to the other side of the table, as marketing director for a content management system provider.

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Want to Be a Digital Leader? Harness This Crazy, Mashed-Up Technology World

Want to Be a Digital Leader? Harness This Crazy, Mashed-Up Technology World

Succeeding at digital business today — from commerce to government to high tech — requires harnessing an ecosystem of technology and capabilities. And that ecosystem is growing every day.  Think cloud-based services, martech and adtech software, customer journey orchestration, machine learning, conversational UIs, APIs and more.

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