Tag Archives: david hillis

You Can’t Rush Digital Transformation

You Can't Rush Digital Transformation

Building digital capabilities in everything from web strategy to marketing is top of mind for any organization, and your organization is probably no exception. As you get started creating content and customer experiences, you'll go through several stages of digital maturity — and that’s OK.

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Spelling Out the Advantages of a Decoupled CMS

Spelling Out the Advantages of a Decoupled CMS

We live in a different internet landscape than we did even a few years ago.  The channels and devices organizations can use to connect with their audiences have grown exponentially, with more introduced on a regular basis.  This growth impacts how you manage and deliver content in your CMS.

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Digital Transformation Starts with the Customer

Digital Transformation Starts with the Customer

People frequently throw around the term "digital transformation" when discussing modernizing business applications and online services.  What often gets lost in the conversation is that digital transformation and customer experience go hand in hand.  You can't provide a great customer experience if you aren't taking advantage of new digital technologies.

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Align Marketing Automation with Web CMS to Reach New DX Heights

Align Marketing Automation with Web CMS to Reach New DX Heights

Marketing automation (MA) is playing a larger role in digital experience (DX) every day, but on its own, it doesn't offer enough capabilities to really transform DX. Meanwhile, many CMS applications offer features that are similar to — but fall short of — the personalization that marketing automation can provide.

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Accelerate Digital Commerce with Content Management

Accelerate Digital Commerce with Content Management

Savvy retailers understand that content sells. It’s not enough to have a catalog — consumers spend a lot of time researching and learning about products long before they make an actual purchase.  Brands need to figure out how to integrate content into their e-commerce strategy.

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