Tag Archives: david raab

What Can You Do With a Customer Data Platform?

What Can You Do With a Customer Data Platform?

Most marketers today share two problems: fragmented systems and customers who want a unified experience. Customer data platforms (CDP) promise to close the gap between the two by gathering data from all sources, transforming it into unified customer profiles, and sharing those profiles with any system that wants them.

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Customer Data Platforms Near Trough of Disillusionment (And That’s Great News)

Customer Data Platforms Near Trough of Disillusionment (And That's Great News)

Gartner’s latest Hype Cycle for Digital Marketing and Advertising placed Customer Data Platforms (CDPs) on a rollercoaster to the summit of the "Peak of Inflated Expectations."  Soon, therefore, CDPs will begin their slump into the "Trough of Disillusionment," currently occupied by Content Marketing, Data Management Platforms and Responsive Design.

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Keep Your Eye on Customer Data Platforms: They’ll Be Worth $1B by 2019

Keep Your Eye on Customer Data Platforms: They'll Be Worth $1B by 2019

Customer Data Platforms (CDP) will reach $1 billion by 2019, according to the marketing technology consultancy that coined the category three years ago. Researchers at Swarthmore, Pa.-based Raab Associates  made the prediction after analyzing 27 CDP vendors that collectively generated more than $300 million in revenue last year.

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Customer Data Platform Institute Helps Marketers Build the Single Customer View

Customer Data Platform Institute Helps Marketers Build the Single Customer View

Marketers face a growing gap between what they need from their customer databases and what those databases actually can do — and the problem is worsening as the numbers of channels and customer expectations both grow. That was the ominous warning marketing consultant David Raab sounded three years ago.

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How Do You Build a Marketing Technology Roadmap Today?

How Do You Build a Marketing Technology Roadmap Today?

While you might need a magnifying glass, you don’t need to be a data scientist to see the exponential growth in the marketing technology landscape — both in the breadth of marketing technology categories, as well as the number of marketing technology vendors.

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Forget MarTech Convergence, Here Comes MadTech

Forget MarTech Convergence, Here Comes MadTech

Most companies today are still struggling to integrate data and technologies within their marketing departments. But an even greater challenge lies on the horizon: integrating marketing technology with advertising. And inevitably this mash-up of MarTech and AdTech will be called MadTech.

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