Tag Archives: deb lavoy

Avoiding Potholes on the Path to Great Digital Customer Experiences

Avoiding Potholes on the Path to Great Digital Customer Experiences

Navigating the path to digital customer experience excellence is fraught with challenges — and even the largest companies are prone to stumbles. The solutions, according to some of the industry experts who will be attending CMSWire's second annual Digital Experience Summit at the Radisson Blu Aqua in Chicago next week,

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DX Leaders: ‘A Strong Narrative Makes Your Brand Story Coherent’

DX Leaders: 'A Strong Narrative Makes Your Brand Story Coherent'

The best intentions about digital experience — and the desire to create stronger connections with customers — are destined to fall flat unless companies develop effective narratives for their marketing campaigns. That's the message from Deb Lavoy, CEO and founder of Narrative Builders, who maintains companies need to step

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