Tag Archives: deb miller

How the Power of Simple Helps to Navigate the Buyer Journey

How the Power of Simple Helps to Navigate the Buyer Journey

We all agree: the world of business has become increasingly complicated, with a constant flow of new technologies, changing regulations and disruptive competitors. As marketers, we feel the burden of engaging with the inhabitants of this complex, convoluted and often highly confusing world.

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Driverless Cars: Fact or Fiction?

Driverless Cars: Fact or Fiction?

The 1950s TV anthology Science Fiction Theater (SFT) featured farfetched ideas to entertain young viewers. Episodes covered outlandish concepts like driverless cars and wireless mobile heart monitors.  Wait, what?  Yes, many of today’s innovations were once the fodder for sci-fi drama.

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How Amazon’s Robot Army Is Driving Customer Experience

How Amazon's Robot Army Is Driving Customer Experience

I bought a Fitbit Charge 2 last month from Amazon. As I researched models online, I received an offer for an Amazon Prime trial, including free shipping and more, so I signed up.  The Fitbit shipped that day and arrived on my doorstep the next — talk about instant gratification.

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How Amazon’s Robot Army Is Driving Customer Experience

How Amazon's Robot Army Is Driving Customer Experience

I bought a Fitbit Charge 2 last month from Amazon. As I researched models online, I received an offer for an Amazon Prime trial, including free shipping and more, so I signed up.  The Fitbit shipped that day and arrived on my doorstep the next — talk about instant gratification.

Continue reading...