Tag Archives: deb miller

You’ve Heard of Method Acting, Now Try Method Marketing

You've Heard of Method Acting, Now Try Method Marketing

The cardinal rule of method acting is total identification with the role. Marketers would do well to embrace some of the techniques of method acting in their interactions with customers. Method acting is an approach to acting in which an actor aspires to complete identification with a role.

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For a Better User Experience, Forget Alexa, Use Occam’s Razor

For a Better User Experience, Forget Alexa, Use Occam’s Razor

We have become quite dependent on the wealth of new smart technologies that sit behind artificial intelligence-connected virtual assistants like Amazon’s Alexa. They answer our questions and determine how to take appropriate action on our behalf. Yet, there is something far more fundamental we all should be using ...

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The Humanoid Touch: How AI is Changing Customer Experience

The Humanoid Touch: How AI is Changing Customer Experience

Our expectations for good customer experience are changing. Or are they? All we have ever really expected is to be recognized, treated respectfully and served efficiently. In the past, delivering good experiences through our customer contact centers meant hiring and training empathetic, knowledgeable and accessible agents.

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