Tag Archives: dennis shiao

Why Influencer Marketing Is Essential for Your B2B Marketing

Why Influencer Marketing Is Essential for Your B2B Marketing

Does your B2B marketing involve influencer marketing? If you answered “no,” then a panel of marketing experts would tell you to re-think your strategy. The experts were part of a panel discussion titled “If You're Not Doing Influencer Marketing, You're Already Behind,” at CMO Inflect 2018. Organized and hosted

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An Introduction to AI for B2B Marketers

An Introduction to AI for B2B Marketers

In 2011, when IBM Watson won an exhibition match on Jeopardy against two of the show’s top champions, Paul Roetzer was fascinated. While he was impressed that a computer could beat two world-renowned Jeopardy champions, he was already thinking ahead. As the CEO and founder of PR 20/20, a

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Flipboard Is Seeing Strong User Growth: Here’s Why

Flipboard Is Seeing Strong User Growth: Here's Why

When I graduated from college, the iPhone, Facebook and Twitter had yet to be invented. I got my news via the newspaper, local TV, cable news or weekly magazines (gasp!).  These days, I get my news on my smartphone, primarily in apps like Twitter and Facebook.

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How to Put the Trust Back Into Email Marketing

How to Put the Trust Back Into Email Marketing

I receive too many emails from brands. The frequency is high and the relevance low. I get product offers when I’m not in the market to purchase and content offers with no relevance to my role. If I recall opting in to a company’s emails, I respectfully unsubscribe.

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