Tag Archives: design thinking

Use Design Thinking to Put Yourself in Your Customers’ Shoes

Use Design Thinking to Put Yourself in Your Customers' Shoes

How well do you put yourself in your customer’s shoes? Year in and year out, “innovation” ranks as one of the top corporate agenda items across all industries. Exactly what is being innovated varies based on the product, service, company culture, and more.

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4 Tips to Apply Design Thinking to the Digital Workplace

4 Tips to Apply Design Thinking to the Digital Workplace

The workplace is evolving and there are a myriad of choices to make when considering which technology your organization utilizes and supports. In the enterprise, decisions like this are typically made by a group of stakeholders who represent different parts of the organization.

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Why Design Today Hinges on Deleting Experiences and Reading Minds

Why Design Today Hinges on Deleting Experiences and Reading Minds

“no QWERTY keyboard? Ojhsdodsagfadhjldgs!!” That was one of the more memorable reactions to the first iPhone back in 2007, and it pretty much summed up what a lot of people were thinking. We were outraged, and we couldn’t comprehend how Apple’s new phone was going to change the world.

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How Design Thinking Can Help Improve Your Organization’s Customer Experience

How Design Thinking Can Help Improve Your Organization's Customer Experience

Organizations that allow designers to act as business leaders and not just the people who make products embrace design thinking and likely operate with the customer at the center of their universe, according to Cisco Guzman, group product manager of Adobe XD for Adobe. Guzman and others helped us

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DX Summit Keynoter Brian Solis: The Irony of Writing a Book About Digital Experience

DX Summit Keynoter Brian Solis: The Irony of Writing a Book About Digital Experience

It took Brian Solis, principal analyst studying disruptive technology and its impact on business at Altimeter Group, more than one draft to write a book on the digital experience.  Yes, a book — as in, pen-and-paper and Johannes Gutenberg of the printing press meets the digital experience.

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Thoughts on IBM’s New Design Thinking Approach

Thoughts on IBM’s New Design Thinking Approach

As a public relations counselor, I'm often charged with helping clients assess their current corporate positioning strategies and tap sources of innovation within their organizations. It’s with this in mind that I bring to your attention to IBM's plans to increase design thinking within the organization.

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The Era of Distrust and Disloyalty

Everywhere we look we see corrupt, greedy, out-of-touch leadership. As customers become better and better informed, this narcissistic leadership is ushering in an era of deep distrust. That will have significant implications for design thinking. The Irish Farmers Association (IFA) has had a long and successful history.

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