Tag Archives: design thinking

How Design Thinking Can Help Improve Your Organization’s Customer Experience

How Design Thinking Can Help Improve Your Organization's Customer Experience

Organizations that allow designers to act as business leaders and not just the people who make products embrace design thinking and likely operate with the customer at the center of their universe, according to Cisco Guzman, group product manager of Adobe XD for Adobe. Guzman and others helped us

Continue reading...

DX Summit Keynoter Brian Solis: The Irony of Writing a Book About Digital Experience

DX Summit Keynoter Brian Solis: The Irony of Writing a Book About Digital Experience

It took Brian Solis, principal analyst studying disruptive technology and its impact on business at Altimeter Group, more than one draft to write a book on the digital experience.  Yes, a book — as in, pen-and-paper and Johannes Gutenberg of the printing press meets the digital experience.

Continue reading...

Thoughts on IBM’s New Design Thinking Approach

Thoughts on IBM’s New Design Thinking Approach

As a public relations counselor, I'm often charged with helping clients assess their current corporate positioning strategies and tap sources of innovation within their organizations. It’s with this in mind that I bring to your attention to IBM's plans to increase design thinking within the organization.

Continue reading...

The Era of Distrust and Disloyalty

Everywhere we look we see corrupt, greedy, out-of-touch leadership. As customers become better and better informed, this narcissistic leadership is ushering in an era of deep distrust. That will have significant implications for design thinking. The Irish Farmers Association (IFA) has had a long and successful history.

Continue reading...

Digital Design Gives Control to the Customer

Historically, designers have been used to controlling the design because the design was physical and fixed. Web design is fluid, flexible and interactive. Web design is about putting the customer in control. It is about creating a design that is controllable by the customer.

Continue reading...

Design Minimally Viable Interactions

The most elegant interaction is so minimal it is almost invisible. I heard Derek Featherstone, web and mobile accessibility lead at Simply Accessible, give a very insightful presentation at An Event Apart in Washington, DC where he talked about a minimally viable interaction.

Continue reading...