Tag Archives: digital advertising

GDPR May Seem Like It’s Behind Us, But It Still Belongs in Your Marketing Road Map

GDPR May Seem Like It's Behind Us, But It Still Belongs in Your Marketing Road Map

While the rollout of the EU’s General Data Protection Regulation (GDPR) caused an initial panic and revealed many brands were unready to comply, the initial impact of the law on the overall state of digital advertising seems to not to have been as drastic as some projected.

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EU Hits Google With $2.7B Antitrust Fine – But That’s Not the Worst

EU Hits Google With $2.7B Antitrust Fine - But That's Not the Worst

The European Commission just slapped Mountain View Calif.-based Google with a $2.7 billion fine for favoring its own shopping services in its search results. The European Commission is the executive arm of the European Union. For a company that made $90.

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Ad Industry Group Forms Program to Fight Digital Fraud

Advertisers, digital marketers and publishers are fighting back against internet-related fraud, which siphons an estimated $8.2 billion annually from the US digital advertising supply chain. Ad fraud is defined as the deliberate practice of attempting to serve ads that have no potential to be viewed by a human user

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B2B Marketers: Stop Using the B2C Playbook

B2B Marketers: Stop Using the B2C Playbook

What’s going to make B2B marketers happy? Conversions and qualified leads are a good place to start.  Meanwhile, they’re not getting what they want from digital advertising campaigns.  A new Demandbase  study found 71 percent of B2B marketers believe their organization’s digital advertising frequently fails to meet their expectations.

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