Tag Archives: Digital Asset Management

Don’t Let MarTech Vendors Sweep You Off Your Feet: A Guide for the RFP Process

Don't Let MarTech Vendors Sweep You Off Your Feet: A Guide for the RFP Process

In the DNA of marketing technologists, there is a “Jerry Maguire Gene.” It makes us fall for marketing technology vendors who appear to “complete us.” We want to tell them “you had me at hello” because they promise the world in the request for proposal (RFP) process.

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Digital Asset Management: Creating an Environment Built for Collaboration (Webinar)

Digital Asset Management: Creating an Environment Built for Collaboration (Webinar)

Customers demand instant interactions and marketers and their organizations need to produce content that’s up to a certain standard of quality, consistency and speed. Brian Kavanaugh, US marketing strategist at digital asset management (DAM) provider Bynder, shared those thoughts in a recent CMSWire-Bynder webinar entitled, “Beyond Marketing: CX-Driven DAM in 2018.” Marketers and their organizations

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What it Will Take for Artificial Intelligence to Become Useful For DAM

What it Will Take for Artificial Intelligence to Become Useful For DAM

Digital asset management (DAM) vendors have started integrating their systems with one or more of the currently available artificial intelligence (AI) image-recognition API components. Vendors typically advertise these tools as complete automation solutions, which free users from ever having to manually enter image tags again.

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