Tag Archives: Digital Asset Management

Gartner’s Top 19 Enterprise Digital Asset Management Solutions

Gartner's Top 19 Enterprise Digital Asset Management Solutions

More customers, more data, more touchpoints, more assets, right? For brands dealing with unprecedented amounts of documentation, imagery, product descriptions, videos, podcast episodes and everything in between, digital asset management systems are as relevant as ever. In fact, according to a study by Research and Markets, the global digital

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Why DAM Is the Heart of Your MarTech Stack

Why DAM Is the Heart of Your MarTech Stack

“Get the balance right”  — Martin L. Gore Digital asset management (DAM) has become a key marketing enabler by making rich media, such as images and videos, accessible in customer engagements. DAM is the foundational element of the marketing technology (MarTech) stack because it’s where the content is.

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DAM, We Really Need You

DAM, We Really Need You

“Efficiency is doing things right; effectiveness is doing the right things.” — Peter Drucker The demand to deliver successful and sustainable business outcomes with our digital asset management (DAM) systems often collides with transitioning business models within marketing operations, creative services, IT or the enterprise as a whole.

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