Tag Archives: Digital Asset Management

The Cost of What You Don’t Have: A New Way to Think About MarTech Purchases

The Cost of What You Don't Have: A New Way to Think About MarTech Purchases

In 2015, I was playing lacrosse in the Wisconsin Dells, unaware that I had pushed my body beyond its physical limits. It was game three on a hot day. I was tired and dehydrated. While I was standing on the field in a defensive position, my right Achilles tendon ruptured.

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A DAM Glossary of Common Terms: Part Two

A DAM Glossary of Common Terms: Part Two

“Dictionary – opinion expressed as truth in alphabetical order”  — John Ralston Saul Defining Digital Asset Management Terms Digital asset management (DAM) consists of the management tasks and technological functionality that helps companies organize their media assets like photographs, video and marketing assets to strengthen their message or brand.

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Gartner’s Top 19 Enterprise Digital Asset Management Solutions

Gartner's Top 19 Enterprise Digital Asset Management Solutions

More customers, more data, more touchpoints, more assets, right? For brands dealing with unprecedented amounts of documentation, imagery, product descriptions, videos, podcast episodes and everything in between, digital asset management systems are as relevant as ever. In fact, according to a study by Research and Markets, the global digital

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Why DAM Is the Heart of Your MarTech Stack

Why DAM Is the Heart of Your MarTech Stack

“Get the balance right”  — Martin L. Gore Digital asset management (DAM) has become a key marketing enabler by making rich media, such as images and videos, accessible in customer engagements. DAM is the foundational element of the marketing technology (MarTech) stack because it’s where the content is.

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DAM, We Really Need You

DAM, We Really Need You

“Efficiency is doing things right; effectiveness is doing the right things.” — Peter Drucker The demand to deliver successful and sustainable business outcomes with our digital asset management (DAM) systems often collides with transitioning business models within marketing operations, creative services, IT or the enterprise as a whole.

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