Tag Archives: digital customer experience

Adobe Closes $4.75B Marketo Acquisition, Acquia Teams With Elastic Path, More News

Adobe Closes $4.75B Marketo Acquisition, Acquia Teams With Elastic Path, More News

Adobe has finalized its $4.75 billion acquisition of Marketo. The companies announced the marketing technology mega deal in September and made the deal official on Halloween.  The deal may spook competitors in the digital marketing space because it brings together two heavy hitters: Adobe and its strength in

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Oracle Announces Oracle CX Unity, Skyword Merges with TrackMaven, More News

Oracle Announces Oracle CX Unity, Skyword Merges with TrackMaven, More News

Oracle announced Oracle CX Unity this week at its customer conference Oracle Open World in San Francisco. Oracle CX Unity is designed to help marketers and customer experience professionals manage customer data and deliver experiences across known and unknown interactions.

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Google Acquires Onward, ICF Buys We Are Vista, More News

Google Acquires Onward, ICF Buys We Are Vista, More News

Google has acquired Onward, an artificial intelligence (AI)-powered chatbot startup that powers automated customer service and sales tools. Onward company co-founders Rémi Cossart and Pramod Thammaiah and CTO Aaron Podolny will join Google as part of the deal. Terms of the deal were not disclosed.   A post on the Onward company website  shared the trajectory

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Salesforce Extends Google Partnership, Adobe Debuts Virtual Analyst, More News

Salesforce Extends Google Partnership, Adobe Debuts Virtual Analyst, More News

About 170,000 Dreamforce attendees invaded San Francisco this week for Salesforce's annual customer conference. Salesforce made its usual bevy of news announcements, including extended partnerships with Google and the debut of a platform designed to unify cross-channel customer experiences. The San Francisco company on its home turf debuted

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Insight Venture Partners Acquires Episerver for $1.16B, Demandbase Updates, More News

Insight Venture Partners Acquires Episerver for $1.16B, Demandbase Updates, More News

The digital experience software space saw its latest billion-dollar private equity investment this week. Insight Venture Partners acquired Episerver in a deal valued at $1.16 billion, according to an Episerver press releaseInsight Venture Partners is a New York City-based global private equity firm focused on high-growth investments in

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SurveyMonkey Files IPO, Forrester’s CX Certification, More News

SurveyMonkey Files IPO, Forrester's CX Certification, More News

SurveyMonkey filed for an initial public offering (IPO) with the United States Securities and Exchange Commission (SEC) through its parent SVMK, Inc this week. The San Mateo, Calif.-based SurveyMonkey provides survey software products that enable organizations to survey customers, employees and the markets they serve.

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Adobe Updates Email Marketing Platform, BlueConic Teams With Decibel, More News

Adobe Updates Email Marketing Platform, BlueConic Teams With Decibel, More News

Adobe this week announced cross-channel features for its email marketing platform Adobe Campaign, part of the Adobe Experience Cloud. In a press release, Adobe officials stated the new capabilities will help brands build customer loyalty through personalized engagement and integrate content and data.

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HubSpot Launches Conversations, Qualtrics and CommonFont Partner, More News

HubSpot Launches Conversations, Qualtrics and CommonFont Partner, More News

HubSpot has launched Conversations, a new tool which provides a unified inbox, live chat, chatbots and other features, available as part of HubSpot’s free CRM. Conversations will allow businesses to expand their messaging strategy beyond a siloed departmental effort, HubSpot officials said in a press release. Users receive unlimited

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How Digital Customer Experience Software Has Changed in 5 Years

How Digital Customer Experience Software Has Changed in 5 Years

Digital customer experience technology has changed dramatically in the last four or five years. In 2014, in its first Digital Experience Platforms (DXP) Wave, Forrester cited three core capabilities which set DXPs apart: content, commerce and data. In its third Wave on Digital Experience Platforms in 2017 (fee required), Forrester

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