Tag Archives: digital customer experience

Insight Venture Partners Acquires Episerver for $1.16B, Demandbase Updates, More News

Insight Venture Partners Acquires Episerver for $1.16B, Demandbase Updates, More News

The digital experience software space saw its latest billion-dollar private equity investment this week. Insight Venture Partners acquired Episerver in a deal valued at $1.16 billion, according to an Episerver press releaseInsight Venture Partners is a New York City-based global private equity firm focused on high-growth investments in

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SurveyMonkey Files IPO, Forrester’s CX Certification, More News

SurveyMonkey Files IPO, Forrester's CX Certification, More News

SurveyMonkey filed for an initial public offering (IPO) with the United States Securities and Exchange Commission (SEC) through its parent SVMK, Inc this week. The San Mateo, Calif.-based SurveyMonkey provides survey software products that enable organizations to survey customers, employees and the markets they serve.

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Adobe Updates Email Marketing Platform, BlueConic Teams With Decibel, More News

Adobe Updates Email Marketing Platform, BlueConic Teams With Decibel, More News

Adobe this week announced cross-channel features for its email marketing platform Adobe Campaign, part of the Adobe Experience Cloud. In a press release, Adobe officials stated the new capabilities will help brands build customer loyalty through personalized engagement and integrate content and data.

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HubSpot Launches Conversations, Qualtrics and CommonFont Partner, More News

HubSpot Launches Conversations, Qualtrics and CommonFont Partner, More News

HubSpot has launched Conversations, a new tool which provides a unified inbox, live chat, chatbots and other features, available as part of HubSpot’s free CRM. Conversations will allow businesses to expand their messaging strategy beyond a siloed departmental effort, HubSpot officials said in a press release. Users receive unlimited

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How Digital Customer Experience Software Has Changed in 5 Years

How Digital Customer Experience Software Has Changed in 5 Years

Digital customer experience technology has changed dramatically in the last four or five years. In 2014, in its first Digital Experience Platforms (DXP) Wave, Forrester cited three core capabilities which set DXPs apart: content, commerce and data. In its third Wave on Digital Experience Platforms in 2017 (fee required), Forrester

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Salesforce Acquires Datorama for $800M, Alibaba Invests $1.43B in Focus Media and Other CX News

Salesforce Acquires Datorama for $800M, Alibaba Invests $1.43B in Focus Media and Other CX News

Salesforce this week signed a definitive agreement to acquire Datorama, a cloud-based, AI-powered marketing intelligence and analytics platform. The deal is worth $800 million. Datorama 's technology is designed to optimize marketing campaigns, automate reporting and help marketers make data-driven decisions using Artificial Intelligence (AI) engines.

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IPG Acquires Acxiom for $2.3B, SparkPost Names New CEO, More News

IPG Acquires Acxiom for $2.3B, SparkPost Names New CEO, More News

The marketing technology software industry has seen its latest major acquisition. On July 2, advertising firm Interpublic Group (IPG) announced it has entered into a definitive agreement to acquire Acxiom Corporation's Acxiom Marketing Solutions (AMS) business unit in a deal valued at $2.3 billion. Officials said in a press release

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Campaign Monitor Merges with Emma and Delivra, Google Invests in Ecommerce

Campaign Monitor Merges with Emma and Delivra, Google Invests in Ecommerce

Email marketing provider Campaign Monitor announced it has merged with Emma and Delivra under a new Campaign Monitor brand. The new brand includes the following suite of solutions: Campaign Monitor: A tool that focuses on high volume email senders trying to drive more engagement with subscribers. Emma : Delivers

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9 Takeaways from SAP’s Sapphire Now

9 Takeaways from SAP's Sapphire Now

The traditional database-management, ERP, back-end enterprise software billionaire giant companies are taking on customer experience (CX) and the front-end.  SAP made a big statement for its front-end, customer experience vision with its announcement of SAP C/4HANA and SAP HANA Data Management Suite this month at its 22,000-attendee Sapphire Now customer

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