Tag Archives: digital customer experience

IPG Acquires Acxiom for $2.3B, SparkPost Names New CEO, More News

IPG Acquires Acxiom for $2.3B, SparkPost Names New CEO, More News

The marketing technology software industry has seen its latest major acquisition. On July 2, advertising firm Interpublic Group (IPG) announced it has entered into a definitive agreement to acquire Acxiom Corporation's Acxiom Marketing Solutions (AMS) business unit in a deal valued at $2.3 billion. Officials said in a press release

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Campaign Monitor Merges with Emma and Delivra, Google Invests in Ecommerce

Campaign Monitor Merges with Emma and Delivra, Google Invests in Ecommerce

Email marketing provider Campaign Monitor announced it has merged with Emma and Delivra under a new Campaign Monitor brand. The new brand includes the following suite of solutions: Campaign Monitor: A tool that focuses on high volume email senders trying to drive more engagement with subscribers. Emma : Delivers

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9 Takeaways from SAP’s Sapphire Now

9 Takeaways from SAP's Sapphire Now

The traditional database-management, ERP, back-end enterprise software billionaire giant companies are taking on customer experience (CX) and the front-end.  SAP made a big statement for its front-end, customer experience vision with its announcement of SAP C/4HANA and SAP HANA Data Management Suite this month at its 22,000-attendee Sapphire Now customer

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Adobe Acquires Magento for $1.68B, HubSpot Integrates with Slack and Other CX News

Adobe Acquires Magento for $1.68B, HubSpot Integrates with Slack and Other  CX News

Adobe made a big move this week, one that many digital experience software insiders suspected, it added commerce to its Adobe Experience Cloud through an acquisition. The San Jose, Calif.-based provider announced it entered into a definitive agreement to acquire Magento Commerce for $1.68 billion.

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Medallia Reveals Experience Cloud Updates, Sprinklr Hires Former Fed CIO, More News

Medallia Reveals Experience Cloud Updates, Sprinklr Hires Former Fed CIO, More News

Customer experience software provider Medallia debuted a number of advancements to its Medallia Experience Cloud platform this week at its flagship event Experience '18. Medallia officials said the updates include new developments in artificial intelligence (AI), machine learning (ML), mobile technology and IoT. The updates include: Medallia Athena: Designed

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ThoughtSpot Lands $145M in Funding, HubSpot Debuts Service Hub, More News

ThoughtSpot Lands $145M in Funding, HubSpot Debuts Service Hub, More News

ThoughtSpot announced this week it closed $145 million in Series D funding. Existing investors Lightspeed Ventures, Future Fund, Khosla Ventures and General Catalyst participated, alongside new participants Sapphire Ventures, and other global investors. The company, which provides search and artificial intelligence-driven analytics, has raised $306 million in total funding.  Company officials stated it

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6 Ways Marketers are Embracing Artificial Intelligence (AI)

6 Ways Marketers are Embracing Artificial Intelligence (AI)

Many marketers have taken the AI plunge. In fact, according to a survey by Salesforce, marketers expect AI will have a substantial impact on their business in the next five years in the areas of hyper-personalization of content (61 percent), dynamic landing pages and websites (61 percent) and delivering

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Marketo Acquires Bizible, Salesforce Buys CloudCraze, More News

Marketo Acquires Bizible, Salesforce Buys CloudCraze, More News

Marketing automation provider Marketo announced its acquisition of Bizible during its Marketing Nation Summit customer conference in San Francisco this week, in what it called "its largest acquisition to date." Financial terms of the deal were not disclosed.  The acquisition comes two years after private equity firm Vista Equity acquired Marketo for $1.79 billion  and took it

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Facebook Continues Privacy Parade, Temkin Names CX Leaders & More News

Facebook Continues Privacy Parade, Temkin Names CX Leaders & More News

Facebook's privacy-first campaign, after the Cambridge Analytica data scandal, surges on as the social media giant is making privacy settings easier to find. Erin Egan, vice president and chief privacy officer for Facebook, announced in a blog post  that Facebook has heard "loud and clear" that privacy settings and

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