Tag Archives: digital customer experience

OneLogin Raises $100M, Apttus Names CEO, More News

OneLogin Raises $100M, Apttus Names CEO, More News

OneLogin, provider of a cloud-based unified access management system, has closed $100 million in growth financing. New investors Greenspring Associates and Silver Lake Waterman, Silver Lake’s late-stage growth capital fund, led the funding. The round also includes existing investors CRV and Scale Venture Partners.

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G2 Crowd Acquires Siftery, BigCommerce and WP Engine Partner, More News

G2 Crowd Acquires Siftery, BigCommerce and WP Engine Partner, More News

G2 Crowd, a crowdsourcing business software website, acquired Siftery, a platform that helps businesses eliminate waste in software spend and discover new applications based on the tech stacks used by peer companies, according to G2 Crowd officials.  Siftery, headquartered in San Francisco, raised $4.1 million from investors.

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IBM Sells Multiple Products to HCL for $1.8B, Hero Digital Buys Clock Four, More News

IBM Sells Multiple Products to HCL for $1.8B, Hero Digital Buys Clock Four, More News

IBM and HCL Technologies announced a deal Thursday night in which the Noida, India-headquartered tech firm will acquire seven collaboration and customer experience software products for $1.8 billion. The software includes: Appscan for secure application development. BigFix for secure device management.

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Forrester Acquires SiriusDecisions for $245M, Cyber-Monday Breaks Record, More News

Forrester Acquires SiriusDecisions for $245M, Cyber-Monday Breaks Record, More News

Forrester agrees to acquire SiriusDecisions, a B2B research and advisory firm for $245 million in cash. SiriusDecisions  has focused on optimizing marketing, sales and product operations in a methodology called “The Sirius Way,” which is grounded in fact-based best practices.

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Forrester Acquires SiriusDecisions for $245M, Cyber-Monday Breaks Record, More News

Forrester Acquires SiriusDecisions for $245M, Cyber-Monday Breaks Record, More News

Forrester agrees to acquire SiriusDecisions, a B2B research and advisory firm for $245 million in cash. SiriusDecisions  has focused on optimizing marketing, sales and product operations in a methodology called “The Sirius Way,” which is grounded in fact-based best practices.

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What Digital Customer Experience Pros Will Focus on in 2019

What Digital Customer Experience Pros Will Focus on in 2019

Many say customer experience will be the key differentiator for companies in the digital era. And customers have a long list of requests for brands. A lion's share of the onus to deliver these experience falls on marketers and customer experience professionals. Those very folks gathered at the fourth annual

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Adobe Closes $4.75B Marketo Acquisition, Acquia Teams With Elastic Path, More News

Adobe Closes $4.75B Marketo Acquisition, Acquia Teams With Elastic Path, More News

Adobe has finalized its $4.75 billion acquisition of Marketo. The companies announced the marketing technology mega deal in September and made the deal official on Halloween.  The deal may spook competitors in the digital marketing space because it brings together two heavy hitters: Adobe and its strength in

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Oracle Announces Oracle CX Unity, Skyword Merges with TrackMaven, More News

Oracle Announces Oracle CX Unity, Skyword Merges with TrackMaven, More News

Oracle announced Oracle CX Unity this week at its customer conference Oracle Open World in San Francisco. Oracle CX Unity is designed to help marketers and customer experience professionals manage customer data and deliver experiences across known and unknown interactions.

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