Tag Archives: digital experience

Publicis Buys Epsilon for $4.4B, Salesforce Debuts New Einstein Services, More News

Publicis Buys Epsilon for $4.4B, Salesforce Debuts New Einstein Services, More News

Ad holdings firm Publicis Groupe acquired marketing data firm Epsilon for $4.4 billion. It marks the latest multibillion-dollar acquisition featuring marketing technology. Adobe acquired Marketo in September for $4.75 billion.  The Epsilon acquisition will support Publicis Groupe's goal to help companies deliver data-driven personalized experiences at scale. Some analysts

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Web Accessibility Serves Everyone: Here’s How to Get Started

Web Accessibility Serves Everyone: Here's How to Get Started

Inclusive experiences have by now become commonplace in the public infrastructure: designated parking, wheelchair ramps, Braille touchpads, etc. In the digital realm, however, inclusive experiences are far less common. Great strides have been made in reducing this inequity. Nearly 30 years ago  the Americans with Disabilities Act (ADA) was passed.

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8 Ways to Fix Common Post-Launch Website Redesign Problems

8 Ways to Fix Common Post-Launch Website Redesign Problems

The top three reasons visitors leave your site, according to a website design study by GoodFirms, are slow loading speeds, a lack of mobile responsiveness and bad navigation. That means visitors want responsive design, simple and user-friendly navigation and fast-loading web pages, according to GoodFirms’ researchers.

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Gartner Names Content Marketing Leaders, Salesforce Partners With Google, More News

Gartner Names Content Marketing Leaders, Salesforce Partners With Google, More News

In its recently published Magic Quadrant for Content Marketing Platforms (CMPs) report, Gartner named NewsCred, Percolate, Contently and Kapost as its leaders.  Gartner defines CMPs as "software solutions that support the practice of content marketing." This includes: Capabilities to support ideation, editorial planning, collaboration and workflow.

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Tread Carefully with CDPs to Avoid the ‘Trough of Disillusionment’

Tread Carefully with CDPs to Avoid the 'Trough of Disillusionment'

“Data matures like wine, applications like fish” ― James Governor, co-founder of RedMonk Almost a year ago I published an article, "Customer Data Platforms: A Contrarian's View," that garnered negative reactions from a prominent customer data platform (CDP) practitioner.

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