Tag Archives: digital experience

Optimizely Integrates With Slack, Adobe Updates AEM and More CX News

Optimizely Integrates With Slack, Adobe Updates AEM and  More CX News

Digital experience is meeting up with digital workplace as Optimizely, a digital experience optimization provider, announced an integration with Slack, an enterprise collaboration provider. Optimizely users can make changes and get updates via Slack channels instead of logging into Optimizely's platform. They can link together within their existing

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German Regulators Order Facebook to Change Data Collection Practices

German Regulators Order Facebook to Change Data Collection Practices

On Feb. 7, the German Federal Cartel Office (FCO), the Bundeskartellamt, imposed far-reaching restrictions on Facebook's processing of user data. The action followed several years of investigations and an announcement earlier in the year that such a decision would be coming. The FCO is Germany's independent anti-trust regulator.

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Aprimo Integrates With Episerver, DiscoverOrg Acquires ZoomInfo, More News

Aprimo Integrates With Episerver, DiscoverOrg Acquires ZoomInfo, More News

Aprimo, a provider of software solutions for content, operations and performance, has announced a strategic alliance with digital experience software provider Episerver. The companies made the announcement at the Epi Partner Close-Up event in Stockholm. The partnership brings Aprimo ’s digital asset management (DAM) and marketing resource management (MRM) solutions

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Privacy Scandals Don’t Harm Profit: The Case for Regulation

Privacy Scandals Don't Harm Profit: The Case for Regulation

The past two years have been quite tumultuous for Facebook. While it has been under a consent decree from the FTC since 2011 which required the company to receive permission from users to share data with third-party applications, public opinion and political pressure increased following the 2018 Cambridge Analytica scandal

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How Human-Computer Interaction Can Help Marketers

How Human-Computer Interaction Can Help Marketers

Human-Computer Interaction (HCI), a practice as old as the personal computer, studies how people interact with computers in order to enhance the technology experience. Today, research like HCI can be helpful for marketers and advertisers that want to serve relevant, personalized content experiences and ultimately make money from those interactions.

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