Tag Archives: digital experience

Machine Learning Fragmentation Is Slowing Us Down: There Is a Solution

Machine Learning Fragmentation Is Slowing Us Down: There Is a Solution

Machine learning is advancing at a booming pace, both in the smart devices we interact with daily, and in commercial and industrial sectors of the economy. Machine learning capabilities are being added to everything from social media platforms, internet of things (IoT) devices and cameras to robots and cars.

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Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Managing customer data is a task that requires capabilities of both master data management (MDM) and customer data platform (CDP) technologies. Wikipedia defines a customer data platform as “a marketer-based management system [that] creates a persistent, unified customer database that is accessible to other systems.

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Gartner Names Digital Commerce Leaders, Hootsuite-Facebook Integration and Other News

Gartner Names Digital Commerce Leaders, Hootsuite-Facebook Integration and Other News

Gartner named the leaders of its Digital Commerce Magic Quadrant (fee required) released earlier this month. The research firm gave the nod to SAP, Salesforce, Oracle, Magento, Digital River and IBM. It should be noted that Magento is now part of Adobe via a $1.68 billion acquisition last month  but

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The Rocky Path to Personalization

The Rocky Path to Personalization

After several years of businesses chanting the personalization mantra, the state of the market is ... mixed. This conclusion came from research my company, Magnolia, conducted via in-depth interviews with close to 100 organizations from a range of industries, including finance, retail, travel, media and public services.

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Today’s Product Managers Know Who’s the Boss: The Customer

Today's Product Managers Know Who's the Boss: The Customer

Silicon Valley likes to say (with some justification) that it’s where the future is invented. From technical innovation to upended business models, it’s a major force in how we live and work today. So it’s perhaps counterintuitive to realize that one of its fundamental qualities is almost 100 years old.

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5 Marketing Automation Trends in the Forefront of 2018

5 Marketing Automation Trends in the Forefront of 2018

Brace your executive staff. Your organization could be spending a lot more on marketing automation technology in the next five years, according to Forrester. In its April report, “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” (fee required), Forrester researchers predict marketing automation technology tool spending will reach $25.

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How Thick Data Helps You Build Emotional Connections With Customers

How Thick Data Helps You Build Emotional Connections With Customers

In today’s data-driven world, marketers amass immense amounts of customer information through numerous sources such as analytics, CRMs and loyalty programs — all of which provide plenty of quantitative data about customers. This type of data offers the when, where, what and how of your customers’ interactions with your experiences.

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