Tag Archives: digital experience

How to Create Better Brand Experience: Focus on Outcomes Instead of Buzzwords

How to Create Better Brand Experience: Focus on Outcomes Instead of Buzzwords

What’s on your 2018 wish list? Maybe you’re hoping to be more disruptive, improve your win rates, or better manage expectations about your digitally fueled company’s unmatched market-leading capabilities. I just want to give customers what they want, and when it’s all said and done, I suspect you do, too.

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5 Ways the Customer Experience Stack Will Evolve in 2018

5 Ways the Customer Experience Stack Will Evolve in 2018

It’s a common misconception that customers want to be dazzled with magical, over-the-top customer experiences. Matthew Dixon’s excellent book "The Effortless Experience " debunks that myth, providing exhaustive research demonstrating that customers don’t actually want to be “wowed” — they just want easy, frictionless service at every interaction.

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Gartner Names Digital Experience Platform Leaders, eZ’s New CEO, More News

Gartner Names Digital Experience Platform Leaders, eZ's New CEO, More News

Gartner named IBM, Adobe, Sitecore and Liferay as the leading vendors in its first Magic Quadrant for Digital Experience Platforms  (fee charged), published today. The Digital Experience Platforms Magic Quadrant replaces Gartner's Magic Quadrant for Horizontal Portals and includes substantial changes to market definition and inclusion criteria.

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What the GDPR Will Mean for Your Bottom Line

What the GDPR Will Mean for Your Bottom Line

Any businesses still hedging their bets on the impact of the EU’s General Data Protection Regulation (GDPR) may end up getting caught flat-footed if they don’t have the right strategy in place. According to a recent survey, 82 percent of European consumers will likely take advantage of their new data

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