Tag Archives: digital experience

Who Should Take the Lead In Digital Experience Technology Selection?

Who Should Take the Lead In Digital Experience Technology Selection?

Is it time for marketers to take a backseat to IT, the CIO and the C-Suite in digital experience (DX) technology decision-making? A survey by Digital Clarity Group suggests so. According to the "Digital Experience Platforms: Buyer Trends, Preferences, and Strategies" report (Registration Required), 40 percent of the respondents say

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James Norwood: The Next Stage for Digital Experiences Is ‘Irresistible’

James Norwood: The Next Stage for Digital Experiences Is ‘Irresistible’

According to James Norwood, digital transformation is now mainstream for organizations of all sizes as they work to become digital businesses. However, the drivers for such reinvention may vary from delivering seamless customer experiences to introducing new business models or disrupting existing models.

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Mobile Conversions Falling Short? Here’s What You Can Do to Fix it

Mobile Conversions Falling Short? Here’s What You Can Do to Fix it

From store closures to the need to incorporate new technologies into their stores, retailers are grappling with shifts in consumer preferences as they seek to find well-balanced strategies that meet the demands of a largely mobile-driven consumer base.

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Why Small Businesses Need to Add a Digital Policy Steward Position

Why Small Businesses Need to Add a Digital Policy Steward Position

Sound digital governance is all about clear organizational accountability for strategy, policy and standards. Strategy, policy and standards each have a critical role in ensuring online integrity, but digital policies are the ones that allow an organization to fully exploit digital in appropriate ways.

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How to Protect Brand Integrity in a Global Market

How to Protect Brand Integrity in a Global Market

Managing a brand’s digital integrity on a global scale is becoming an imperative rather than an option. Content localization is critical to success in a worldwide marketplace, where everything from language to the emotional connotation of colors can vary widely. Marketing history is rife with examples of campaigns that fell flat  when they crossed

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