Tag Archives: digital experience

The Next Step for Enterprise UX: Cross-Application Usability

The Next Step for Enterprise UX: Cross-Application Usability

Buried deep in a pool of research, which held the voices of hundreds of digital leaders, this quote suddenly surfaced: “The cognitive effort to process stats from our analytics tools and bridge that to meaningful action in the CMS is too high.” That notion — that organizations are finding

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Branding Manipulation

Branding Manipulation

Branding can mean something. It can be a way to summarize what you are, what you stand for. However, branding is too often used to make gullible people believe anything. Much branding is a form of psychological trickery, emotional manipulation, magic. Nike is now running a campaign with Colin Kaepernick.

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Crazies at the Social Media Barricades: Unintended Consequences and Next Steps

Crazies at the Social Media Barricades: Unintended Consequences and Next Steps

As we said far too often back in college, “It all seemed like a good idea at the time.” Consider these inspiring mission statements: "Facebook's mission is to give people the power to build community and bring the world closer together.

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11 Necessary Skills and Traits for the Modern Chief Marketing Officer

11 Necessary Skills and Traits for the Modern Chief Marketing Officer

The chief marketing officer role has transformed over the years. Technology, product development, data management, staffing and actual marketing all fall into the CMO's arena and with artificial intelligence, VR and AR becoming more mainstream there is more change on the way.

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Takeaways from HubSpot INBOUND 2018

Takeaways from HubSpot INBOUND 2018

BOSTON — A record 24,000 attendees descended on Boston this week for HubSpot's annual INBOUND marketing conference. Beyond the hype of the big names on stage at the Boston Exhibition and Convention Center, this is a conference for marketers with real-world challenges grappling with the flooded marketing technology landscape while

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Open Source News: dotCMS 5.0 Launches, Nuxeo & Enonic Release Updates and More

Open Source News: dotCMS 5.0 Launches, Nuxeo & Enonic Release Updates and More

dotCMS 5.0 was launched in August 2018, with the official press release stating that it gives, “marketing and business teams more autonomy to create digital experiences”. This revamped version of dotCMS includes a sizeable list of new capabilities which were explained in a blog post detailing dotCMS 5.0: Drag-and-Drop Page & Layout Editor - Layouts

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5 Steps For Building a Voice of the Customer Program

5 Steps For Building a Voice of the Customer Program

What do revenue, retention and reputation all have in common? Yes, they all start with the letter R, but more importantly, they all revolve around the customer. And like those three words, everything in your business should too. Your customers fuel your organization’s most important initiative: revenue.

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