Tag Archives: digital experience

How to Prepare for a Sunsetting Web CMS

How to Prepare for a Sunsetting Web CMS

You could have the best web content management system (WCM) in the world, delivering game-changing digital customer experiences. But remember: it’s not yours. Your vendor can pack its bags any day and leave. Mergers happen.  Forrester analyst Ted Schadler called WCM the backbone of digital experience delivery, so

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3 Considerations When Training a Chatbot

3 Considerations When Training a Chatbot

Think training a chatbot is easy? Think again. According to Ashok Kumar, vice-president of digital for Verizon, it’s a process that never ends. Operating through existing messaging platforms like text, Facebook Messenger, or Slack, bots use natural language processing to connect people with information.

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IPG Acquires Acxiom for $2.3B, SparkPost Names New CEO, More News

IPG Acquires Acxiom for $2.3B, SparkPost Names New CEO, More News

The marketing technology software industry has seen its latest major acquisition. On July 2, advertising firm Interpublic Group (IPG) announced it has entered into a definitive agreement to acquire Acxiom Corporation's Acxiom Marketing Solutions (AMS) business unit in a deal valued at $2.3 billion. Officials said in a press release

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Chief Digital Officers Can Help End the Marketing-Web Team Tug of War

Chief Digital Officers Can Help End the Marketing-Web Team Tug of War

Web teams and digital marketers both have the same overarching goal: providing great customer experiences. Despite this alignment, many of today’s digital businesses can find these teams at odds with one another. The root of the problem is that each team measures success in different ways.

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Customer Data Platforms: The Truth Behind the Hype

Customer Data Platforms: The Truth Behind the Hype

Knowledge of the customer is a priority for marketing organizations. In fact, chief marketing officers report that two-thirds of their budgets go toward supporting customer retention and growth, according to Gartner’s 2017-2018 CMO Survey. Investments focused on existing customers are rapidly outpacing spending on acquiring new customers.

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