Tag Archives: digital maketing

Adobe Integrates Data Management Platform With Analytics for Audience Insights

Adobe introduced Audience Analytics for Adobe Audience Manager (AAM) in beta this week, bringing together its Audience Manager data management platform and its Analytics solution.   It follows the release of Adobe Analytics Cloud in March at Adobe Summit, which the San Jose, Calif.

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Salesforce Einstein Analytics Wants to Make Everyone a Data Scientist

Salesforce Einstein Analytics Wants to Make Everyone a Data Scientist

If Salesforce executive vice president Stephanie Buscemi did her job right today, her audience at the Chicago stop of the Salesforce World Tour is now convinced the powers of a data scientist are at their fingertips. Assuming they adopt Salesforce Einstein Analytics, that is.

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Tami Cannizzaro: Social Advocacy Is the New Marketing #DXS15

Tami Cannizzaro: Social Advocacy Is the New Marketing #DXS15

CHICAGO — Think of Tami Cannizzaro, senior director of marketing for eBay’s Enterprise unit as a marketing unicorn, that rarest of creatures who combines legacy enterprise branding acumen with a guerrilla marketing playbook that includes social media, community building and influencer cultivation.

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How to Keep Viewers from Skipping Your Video Ads

How to Keep Viewers from Skipping Your Video Ads

If video is a part of your advertising strategy — and it should be — a new report covering consumer behaviors and preferences in video advertising is a must-read. AdReaction Video, published by Millward Brown, includes survey insights from more than 13,500 multiscreen users in 42 countries.

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Advertising Co-Op Programs: Obsolete or Just Outdated?

Advertising Co-Op Programs: Obsolete or Just Outdated?

Traditional advertising co-op programs are woefully outdated in today’s digital environment, and much too complicated for local businesses to participate in, according to a new study. Sponsored by Netsertive, The Changing Face of Co-Op Programs also revealed at least $14 million of co-op funding is unused — almost double the

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News You Can Use: IDC, gShift, STRATA, More

News You Can Use: IDC, gShift, STRATA, More

The latest in surveys, m-commerce, websites, acquisitions, metrics, the Internet of Things and downs and ups from the El Dorado State, the City That Works, the Heartland Province and Bat City, the Melting Pot and the Ham. PC, Tablet Shipments Fall Computer manufacturers got bad news from the International Data Corporation (IDC) this

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Have You Closed Your Eyes to Infographics?

Have You Closed Your Eyes to Infographics?

A generation ago -- make that two generations -- banner ads were online marketing's Big Thing. They're long gone, of course, done in by complaints about their intrusiveness and the subsequent development of better ad formats.

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Lee Nadler Talks Marketing: From Cheerios to MINIacs

Lee Nadler Talks Marketing: From Cheerios to MINIacs

Ask Lee Nadler where he's found the most career inspiration on his 25-year-marketing career and he might surprise you. Nadler is currently marketing communications manager for MINI USA, where he happily leads a bunch of MINIacs, as the car owners like to call themselves.

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