Tag Archives: digital marketing

How to Simplify the MarTech Stack

How to Simplify the MarTech Stack

The marketing technology (martech) landscape, as monitored by Scott Brinker, is made up of 6,829 solutions from 6,242 vendors. That’s up from just 200 solutions in 2011. What’s more, the martech sector attracted venture capital investments of more than $8.8 billion last year. For volume reasons alone, it

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Why Marketing Needs to Drive the Entire Omnichannel Customer Experience

Why Marketing Needs to Drive the Entire Omnichannel Customer Experience

Marketing’s goal used to be pretty straightforward: build a pipeline of qualified leads to hand over to the sales team. The model changed a little bit depending on the audience and the vertical, but essentially marketing material and actions, from awareness level to consideration, were used to build a pipeline.

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