Tag Archives: digital marketing

How to Create Better Brand Experience: Focus on Outcomes Instead of Buzzwords

How to Create Better Brand Experience: Focus on Outcomes Instead of Buzzwords

What’s on your 2018 wish list? Maybe you’re hoping to be more disruptive, improve your win rates, or better manage expectations about your digitally fueled company’s unmatched market-leading capabilities. I just want to give customers what they want, and when it’s all said and done, I suspect you do, too.

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10 Skills and Traits of Great Marketing Technologists

10 Skills and Traits of Great Marketing Technologists

With so much falling inside the digital realm these days, there has been, according to some, a convergence between the CIO and marketing roles. The roles of chief marketing technologist (CMT) or CTMO (Chief Technology Marketing Officer) has been on the rise and some are even calling it a

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Ars Logica Picks WCM Leaders, Act-On Names New CEO, More News

Ars Logica Picks WCM Leaders, Act-On Names New CEO, More News

Boston-based research and advisory firm Ars Logica has named its top web content management (WCM) platforms in its Compass Guide report. The Compass Guide series benchmarks the top 15 WCM providers, or the “most significant in the market,” according to company founder Tony White.

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4 Marketing Automation Trends to Watch in 2018

4 Marketing Automation Trends to Watch in 2018

According to some estimates, worldwide spending on marketing automation software will hit $32 billion this year, and that number is expected to increase in the years to come as more companies begin embracing marketing automation and the tools become more sophisticated. Thanks to products from companies like Hubspot, Marketo

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