Tag Archives: digital marketing

5 Tips to Building a Content Culture Inside Your Business

5 Tips to Building a Content Culture Inside Your Business

It’s no longer a secret, content marketing is the most cost-effective way to a customer’s eyes, ears and heart — especially if you can get your internal team on the content-producing bandwagon. The problem is, 44 percent of marketers claim that content production is their biggest challenge, and if the

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Marketers Warn: ‘Day of Reckoning’ Over Facebook Data Scandal Coming

Marketers Warn: 'Day of Reckoning' Over Facebook Data Scandal Coming

The Facebook-Cambridge Analytica data-targeting scandal that put Facebook CEO Mark Zuckerberg in front of Congress for a two-day grilling on privacy practices serves as a “day of reckoning” and wake-up call for marketers who have lost their way treating customers as targets in exchange for short-term lifts.

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How to Use Salesforce for Project Management

How to Use Salesforce for Project Management

Complex customer engagements require thoughtful and on-point project management. Project management helps achieve the consistent brand communications which are the hallmark of excellent customer experiences — during marketing and pre-sales, during the sale and following the purchase.

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Understanding Google AdWords Days to Conversion Metric and Notes

Understanding Google AdWords Days to Conversion Metric and Notes

It’s terrific to gain conversion from paid search ads that have been clicked, but one question that comes up among marketers is how long should those conversions take? The question is not arbitrary. Marketers have sought speedy conversions online, especially if a business model is based upon digital sales.

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How to Put the Trust Back Into Email Marketing

How to Put the Trust Back Into Email Marketing

I receive too many emails from brands. The frequency is high and the relevance low. I get product offers when I’m not in the market to purchase and content offers with no relevance to my role. If I recall opting in to a company’s emails, I respectfully unsubscribe.

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