Tag Archives: digital marketing

How Leaders Turn Martech Strategies into Tactics

How Leaders Turn Martech Strategies into Tactics

When General Stanley McChrystal led the US Special Operations Task Force into Iraq in 2003, they were ill-prepared to fight Al Qaeda. In his book "Team of Teams: New Rules of Engagement for a Complex World," McChrystal writes, “… we found ourselves losing to an enemy that, by

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Establishing AI Ethics in Marketing

Establishing AI Ethics in Marketing

Artificial intelligence is here and to be successful and effective, AI needs empathy to and for the audience it serves. For the organizations using AI in customer- or employee-facing programs, they need to understand and account for the technology’s biases.  John Mattison, MD, CIO of Kaiser Permanente, shared those

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How SMBs Can Successfully Adopt Chatbots, AI and IoT Marketing

How SMBs Can Successfully Adopt Chatbots, AI and IoT Marketing

Maintaining digital relevance is a priority for most brands, however, according to recent research by Capterra, SMB brands are struggling in this area. The study surveyed over 700 SMB leaders, 47 percent of respondents said they factor technology trends and advancements into their strategic planning.

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Why Influencer Marketing Is Essential for Your B2B Marketing

Why Influencer Marketing Is Essential for Your B2B Marketing

Does your B2B marketing involve influencer marketing? If you answered “no,” then a panel of marketing experts would tell you to re-think your strategy. The experts were part of a panel discussion titled “If You're Not Doing Influencer Marketing, You're Already Behind,” at CMO Inflect 2018. Organized and hosted

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Should You Publish on a Hosted Blog Platform?

Should You Publish on a Hosted Blog Platform?

People often ask themselves: should I be publishing my blogs on hosted platforms like LinkedIn, Medium and Quora? You may have gotten this idea after landing on an article that got massive amounts of engagement and thought: “I want this too!” Publishing on hosted platforms has its pros and cons,

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Data-Privacy Regulations: Marketing Symptom, Setback and Solution

Data-Privacy Regulations: Marketing Symptom, Setback and Solution

Ethics hardly seems to be a priority among businesses today. And as executive teams increasingly charge marketing departments with driving revenue, it’s easy to see how marketers lose sight of the big picture: what’s good for customers is good for business. The rise of data-privacy regulations is evidence of this.

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Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Influencer marketing is becoming mainstream, but the predominant idea that the bigger the influencer, the better your results, isn’t necessarily correct. So, with the assistance of leading industry experts, here we look at a different type of social media influencer’ — the nano-influencer.

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