Tag Archives: digital marketing

A Pragmatic View of Predictive Analytics

A Pragmatic View of Predictive Analytics

Many marketers look at predictive analytics, machine learning (ML) and artificial intelligence (AI) like they do the Jetsons: as a future where an AI-based robot Rosie intelligently takes care of tasks while the people worry about working a three-hour week. The reality, however, is much different.

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Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Marry Customer Data Platforms and Master Data Management for Your Customer Data Needs

Managing customer data is a task that requires capabilities of both master data management (MDM) and customer data platform (CDP) technologies. Wikipedia defines a customer data platform as “a marketer-based management system [that] creates a persistent, unified customer database that is accessible to other systems.

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The Rocky Path to Personalization

The Rocky Path to Personalization

After several years of businesses chanting the personalization mantra, the state of the market is ... mixed. This conclusion came from research my company, Magnolia, conducted via in-depth interviews with close to 100 organizations from a range of industries, including finance, retail, travel, media and public services.

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Top-of-Funnel Inefficiencies Are Draining Your Sales Pipeline Value and Revenue

Top-of-Funnel Inefficiencies Are Draining Your Sales Pipeline Value and Revenue

B2B marketing teams are increasingly being evaluated on their contributions to the sales pipeline or even revenue. Understandably, demand-generation marketers have as a result focused more on optimizing down-funnel efforts rather than first fixing more problematic top-funnel inefficiencies. Shifting focus to down-funnel efforts is based on false logic.

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ICYMI: Free WordPress Marketing Plugins, Your Map to Better Customer Relations, More

ICYMI: Free WordPress Marketing Plugins, Your Map to Better Customer Relations, More

Have you been heads down last week? Same. In case you weren’t able to visit CMSWire this week, I’ve compiled the top articles, events and resources all for you! Marketers: there are 25 free WordPress plugins you should be using. Make sure to learn more in the first article, below.

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4 Tips to Help International Websites Be More Profitable and Deliver Better User Experiences

4 Tips to Help International Websites Be More Profitable and Deliver Better User Experiences

Fail to translate your website and you could miss 85 percent of the international market. That’s the percentage of global shoppers Common Sense Advisory says buy exclusively from sites in their language. In its report “Can’t Read, Won’t Buy,” the Cambridge-based research firm statistically outlines what common sense could tell

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