Tag Archives: digital marketing

How to Ditch the Guesswork and Create a Culture That’s Driven by Data

How to Ditch the Guesswork and Create a Culture That's Driven by Data

Becoming data-driven has become the aspiration of every executive, founder and manager. Those that succeed see greater customer acquisition, retention and, as a result, major bottom-line benefits. Companies are now investing more money than ever on big data tools, but according to a recent article in the Harvard Business Review, 

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Who Is the Most Important Person on Your Content Team?

Who Is the Most Important Person on Your Content Team?

I’m about to go out on a limb for something I truly believe in — even though it may be an unpopular opinion. I’ve been a content strategist for more than 15 years, before we were even called content strategists. And workflow has always been a struggle.

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5 Marketing Considerations for Facial Recognition and Eye Tracking Software

5 Marketing Considerations for Facial Recognition and Eye Tracking Software

As facial recognition and eye-tracking technologies have emerged for marketers and customer experience  (CX) professionals, privacy concerns persist. We recently looked at the privacy scrutiny and potential new regulations requiring strict consent for facial recognition technology. And giants like Facebook and Google are under constant watch for respecting consumers’ private

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Choosing the Right Influencers to Market Your Business

Choosing the Right Influencers to Market Your Business

Influencer marketing is all the rage, but not every influencer is going to be worth your time. Like any marketing strategy, hiring an influencer requires careful study and research. This process takes time, expertise and hard work, but the payoff is clear: Digital Marketing Institute reports that influencer marketing campaigns

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