Tag Archives: digital marketing

How to Create a B2B Prioritized Sales List Using SEO

How to Create a B2B Prioritized Sales List Using SEO

The B2B market of any industry is finite. And, as is the case in any other market, the Pareto principle applies: No matter whether you sell directly or through a partner channel, 20 percent of your top business customers or partners will account for 80 percent of your revenues.

Continue reading...

How Thick Data Helps You Build Emotional Connections With Customers

How Thick Data Helps You Build Emotional Connections With Customers

In today’s data-driven world, marketers amass immense amounts of customer information through numerous sources such as analytics, CRMs and loyalty programs — all of which provide plenty of quantitative data about customers. This type of data offers the when, where, what and how of your customers’ interactions with your experiences.

Continue reading...

New Tech, New Solutions: Why the Rise of AI Requires a New Kind of Transparency

New Tech, New Solutions: Why the Rise of AI Requires a New Kind of Transparency

Artificial intelligence (AI) is making advertising more effective, but it’s also making it more opaque. With each new layer of automation, human beings are moved one step further from the most crucial marketing decisions of any digital campaign.

Continue reading...

How to Get What You Want From Analyst Relations

How to Get What You Want From Analyst Relations

It matters less what you say than what others say about your company or product. While marketers have been preaching this for decades, the definition of who the "others" are has varied over time. Others used to mean tier one print media outlets, news channels and industry analysts.

Continue reading...

Why DAM Is the Heart of Your MarTech Stack

Why DAM Is the Heart of Your MarTech Stack

“Get the balance right”  — Martin L. Gore Digital asset management (DAM) has become a key marketing enabler by making rich media, such as images and videos, accessible in customer engagements. DAM is the foundational element of the marketing technology (MarTech) stack because it’s where the content is.

Continue reading...