Tag Archives: digital marketing

GDPR, From the Gig Economy Perspective

GDPR, From the Gig Economy Perspective

Thanks to the gig economy, full-time freelancers account for approximately 34 percent of the U.S. working population, and that figure is low compared to the rest of the world. Most of these independent consultants — be they marketing gurus, content strategists or website developers — are many things on any

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4 Big Takeaways From ConversionXL Live

4 Big Takeaways From ConversionXL Live

ConversionXL Live brought a few hundred experts in growth marketing and optimization to Austin, Texas to share, collaborate and learn from each other. From practitioners responsible for creating household names like Instagram, Airbnb and Subway to innovative new startups, CXL Live created a forum for the industry’s forward thinkers.

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If You Want Your Customer’s Data, You Better Provide Valuable Content

If You Want Your Customer's Data, You Better Provide Valuable Content

With the EU’s General Data Protection Regulation (GDPR) set to go into effect in May, marketing organizations now need to adjust to a “new normal” — a reality in which data privacy regulations restrict how marketing automation tools store data, how the information is shared, and how the information is

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Pinterest Marketing: 11 Software Companies Doing It Right

Pinterest Marketing: 11 Software Companies Doing It Right

With platforms like Facebook, Instagram and LinkedIn dominating B2C and B2B marketing strategies, marketers may be tempted to put their Pinterest marketing strategies on the back burner. But with over 200 million active monthly users and 50 billion Pins uploaded to date, a large number of enterprise software vendors have

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Enhance Your Customer Experiences With Semantic Data Enrichment

Enhance Your Customer Experiences With Semantic Data Enrichment

We've all heard the call to deliver data-driven customer experiences, but what does this look like in practice? Brands aspire to a common goal: to use data to gain an understanding of customers as individuals, to find insights into each person's context at the time they interact with your brand

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5 Tips to Align Your Marketing and Technical Content

5 Tips to Align Your Marketing and Technical Content

It's pretty easy to distinguish the marketing content from the technical content on most websites. On the one hand, you’ve got the attractive, personalized home page with clear calls to action (marketing content). On the other, you've got PDF downloads with pages of fine print instructions (technical content).

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