Tag Archives: digital marketing

Data-Privacy Regulations: Marketing Symptom, Setback and Solution

Data-Privacy Regulations: Marketing Symptom, Setback and Solution

Ethics hardly seems to be a priority among businesses today. And as executive teams increasingly charge marketing departments with driving revenue, it’s easy to see how marketers lose sight of the big picture: what’s good for customers is good for business. The rise of data-privacy regulations is evidence of this.

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Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Influencer marketing is becoming mainstream, but the predominant idea that the bigger the influencer, the better your results, isn’t necessarily correct. So, with the assistance of leading industry experts, here we look at a different type of social media influencer’ — the nano-influencer.

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Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Why Nano-Influencers Are a Social Media Marketers Secret Weapon

Influencer marketing is becoming mainstream, but the predominant idea that the bigger the influencer, the better your results, isn’t necessarily correct. So, with the assistance of leading industry experts, here we look at a different type of social media influencer’ — the nano-influencer.

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What Traits and Skills Do Martech Leaders Need to Succeed?

What Traits and Skills Do Martech Leaders Need to Succeed?

Organizations say having a dedicated marketing technology (martech) leader and team translates into marketing success. The research firm's Marketing Technology Survey 2018 (fee required) found that 26 percent of marketers reported having a dedicated martech leader and formal team in place. And according to Gartner, those same respondents were

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Single View of the Customer: A Holy Grail or Mythical Beast of Marketing?

Single View of the Customer: A Holy Grail or Mythical Beast of Marketing?

When it comes to the topic of a single customer view (SCV), you’re likely to encounter a wide range of views. Opinions abound — as do more than a few misconceptions — about what a single customer view is and the benefits it can deliver.

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Tips for Prioritizing Customer Experience Investments

Tips for Prioritizing Customer Experience Investments

With so much technology available and resources constrained by budget considerations, how does a company prioritize its customer experience investments? There is no single answer, said Jon Baker, managing director for Accenture Interactive Marketing. “It’s all very dependent on where each client is at.

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