Tag Archives: digital marketing

The Future of Integrated Marketing: When Influencer Marketing and Branded Content Collide

The Future of Integrated Marketing: When Influencer Marketing and Branded Content Collide

Influencer marketing and sponsored content are not new concepts. Celebrity product endorsements date back to at least the 1760s, and “advertorials” created by newspapers, magazines and radio stations on behalf of brands go back over a century. However, the modern digital incarnation of these approaches — accelerated by

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A Definition for Strategy You Can Actually Use

A Definition for Strategy You Can Actually Use

When you search the web for definitions of “strategy,” they all sound reasonable ... except to all the people who proposed a different definition. No one seems to know exactly what strategy is, but they do know they don't agree with anyone else about it.

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Natural Language Generation Accelerates Content Marketing, But Keep Your Hands on the Wheel

Natural Language Generation Accelerates Content Marketing, But Keep Your Hands on the Wheel

The amount of content needed to create engaging digital experiences has easily doubled, maybe even tripled. Why? The payoff is big.  More current and targeted content leads to improved digital experiences, resulting in deeper customer engagement and increased revenues.

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How Bad Data is Ruining Sales and Marketing Forecasts (And What to Do About It)

How Bad Data is Ruining Sales and Marketing Forecasts (And What to Do About It)

Bad data costs the United States more than $3 trillion per year according to the “Data Doc,” Thomas C. Redmond. In a Harvard Business Review (HBR) article published in 2016, he explained it this way, “salespeople waste time dealing with erred prospect data; service delivery people waste time correcting flawed

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How Google Analytics Cross Device Reports Improve Attribution and Sales Analysis

How Google Analytics Cross Device Reports Improve Attribution and Sales Analysis

It is always nice to have a map for a journey, but for years marketers had no map to understand the journey customers take across devices.  Google is now looking to provide such a map with Google Analytics cross-device reporting, a capability that the company introduced as part of the

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