Tag Archives: digital marketing

OK Google, What Does the Future of Marketing Look Like?

OK Google, What Does the Future of Marketing Look Like?

Having evolved from a concept to a certainty, voice assistants and devices powered by artificial intelligence (AI) are set to shape the next generation of modern marketing. According to the Smart Audio Report from NPR and Edison Research, about 39 million U.S.

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The 5 Biggest Martech Acquisitions of 2018

The 5 Biggest Martech Acquisitions of 2018

Adobe’s $4.75 billion acquisition of Marketo last month represented the latest move in the piping hot marketing technology (MarTech) space. MarTech has seen its fair share of consolidation in 2018, with five major MarTech acquisitions between March and September totaling around $10 billion.

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8 Ways to Justify Your Social Media Marketing Program

8 Ways to Justify Your Social Media Marketing Program

Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justifier ? Some say social media marketing success means looking beyond ROI, while others adhere to the

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How Mature is Your International Marketing Strategy?

How Mature is Your International Marketing Strategy?

From Global 2000 companies to pure play startups, the signs of a well-optimized process are usually the same, both in plan and execution. Translation plays a big role as well because customers don’t buy what they don’t understand, but language isn’t everything. Change management and implementation are also important.

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Hyper-Relevant Experiences Are Only as Good as Your Data

Hyper-Relevant Experiences Are Only as Good as Your Data

Last year, Forrester found that 54 percent of marketers are using artificial intelligence (AI) to personalize messaging across channels to drive growth. AI promises to deliver “hyper-relevant” experiences for consumers, making marketing more meaningful and compelling, increasing value and loyalty.

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MarTech Conference Attendees Discuss Top Customer Experience Priorities

MarTech Conference Attendees Discuss Top Customer Experience Priorities

Scott Brinker kicked off his keynote at the MarTech East conference at the Hynes Convention Center in Boston on Oct. 2 by telling the 2,000 or so attendees that marketing is all about customer experience (CX) and ROI. Brinker is chair of the now four-year-old conference and author of the

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