Tag Archives: digital

How to Protect Brand Integrity in a Global Market

How to Protect Brand Integrity in a Global Market

Managing a brand’s digital integrity on a global scale is becoming an imperative rather than an option. Content localization is critical to success in a worldwide marketplace, where everything from language to the emotional connotation of colors can vary widely. Marketing history is rife with examples of campaigns that fell flat  when they crossed

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11 Rules for Selecting the Right Content Management System (CMS)

11 Rules for Selecting the Right Content Management System (CMS)

How important is selecting the right web content management system (WCMS)? Forrester analyst Ted Schadler, in his company's Web Content Management Wave report, called WCM the “Backbone of Digital Experience Delivery.” Salesforce research found 75 percent of consumers expect a consistent experience wherever they engage (e.g.

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A Look at the Top Workplace Tools by Adoption

A Look at the Top Workplace Tools by Adoption

We see lots of reports ranking hot enterprise software apps, some like the G2 Crowd’s are defined by great user reviews. Industry analyst Gartner evaluates based on two main criteria, the "ability to execute" and "completeness of vision." Forrester Research considers, "market presence", "strategy" and "current offering.

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5 Ways Analytics Helps You Win (and Retain) Customers

5 Ways Analytics Helps You Win (and Retain) Customers

Peter Drucker once said: “The purpose of a business is to create a customer.”   In today’s world, successful businesses not only create customers, they find ways to keep and grow them.  Businesses are increasingly turning to tools such as predictive analytics and machine learning to make that happen.

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E-Spirit, Falcon-Software Share Digital Transformation Insights

E-Spirit, Falcon-Software Share Digital Transformation Insights

There are two things many marketers and their organizations now realize about digital transformation: it’s a long road — and it’s a necessary one.  During a CMSWire webinar with Falcon-Software, Guy Schneider, vice president of sales in North America at e-Spirit, stressed that digital transformation is not just a

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