Tag Archives: discussion point

Where Analytics Fit in Your Digital Experience Strategy

Where Analytics Fit in Your Digital Experience Strategy

We live at a time when customers are increasingly powerful — and fickle. As a result, tracking customer journeys, taking insights from those journeys and developing digital experiences to continue customer engagement has become even more complex.

Continue reading...

Where Does Digital Workplace Success Start?

Where Does Digital Workplace Success Start?

For many organizations, it's a familiar tune.  All efforts focus on the customer.  Businesses invest in marketing campaigns, enterprise-level platforms to support the entire customer journey. Analytics. Customer data. Meanwhile, the tools for those companies' employees are scattered. You email this department head. You IM this executive.

Continue reading...

Is Customer Centricity Actual or Aspirational?

Is Customer Centricity Actual or Aspirational?

In the last 10 years, we’ve metamorphosed into a smartphone-obsessed, social-media-loving, digital-dependent society. Software vendors and marketers alike have tried to keep up — to digitally transform like their customers and, moreover, embrace more customer driven strategies. But they’re not there yet — according to analysts including Brian Solis

Continue reading...

Discussion Point: Who Has the Best Digital Marketing Hub in 2016?

Discussion Point: Who Has the Best Digital Marketing Hub in 2016?

The best cocktails sometimes only take two ingredients. But that's not the case with the perfect digital marketing hub. In Gartner's Magic Quadrant for Digital Marketing Hubs, published earlier this month, marketing technology analysts wrote that the ultimate digital marketing technology stack: Combines first-, second- and third-party data

Continue reading...

Assessing the Risks of Cyber Attacks

Assessing the Risks of Cyber Attacks

Cyber hackers cracked the US federal government earlier this month, exposing personnel information  for about 4 million current and former federal employees. Cyber attackers targeted the Office of Personnel Management (OPM) and may have originated in China.

Continue reading...

How Effective Are CRM Systems?

How Effective Are CRM Systems?

No matter how many bells and whistles CRM develops each year — customer listening, social media promotion, analytics-everywhere, to name a few examples — the core of the platform remains the same. At the end of the day it all starts from a foundation of service, sales and marketing.

Continue reading...