Tag Archives: discussion points

How Do You Master Digital Customer Experience Leadership?

How Do You Master Digital Customer Experience Leadership?

By now, you know the imperative to master digital customer experience.  Analysts and leaders in the space agree: customer experience is the key battleground.  But if the commitment is purely a "marketing thing," or an "IT initiative," that's where organizations will most likely be left behind.

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How Do You Define DX Project Success?

How Do You Define DX Project Success?

Enterprises are investing heavily in the digital customer experiences they serve to consumers.  Yet there’s still plenty of confusion around what constitutes a good digital experience. The fact that 75 percent of brands do not know what engagement means — yet are still measuring it — underlines this confusion.

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Is Enterprise Content Management as We Know it Done?

Is Enterprise Content Management as We Know it Done?

September brought a whirlwind of disruption to the enterprise content management (ECM) software market — and the month isn’t over yet. Not only did OpenText buy one time competitor EMC’s enterprise content division (ECD), but Box, which many still think of as an enterprise sync and share (EFSS) vendor

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How to Make Your Customers Happy When They’re All On Mobile

How to Make Your Customers Happy When They're All On Mobile

Pity the companies that still visualize their customers patiently clicking from site to site from their desktop computers. That vision is as out of step with reality as the notion that most kids live with two parents of the opposite sex in their first marriage. It may have been

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