Tag Archives: dmp

What’s the Difference Between Customer Data Platforms and Data Management Platforms?

What's the Difference Between Customer Data Platforms and Data Management Platforms?

The modern connected customer has completely redefined the relationship between brands and consumers.  People now use dozens of digital and physical touchpoints during their path to purchase. They expect seamless transitions between the various channels and relevant messaging at all points along their journeys.

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Achieve Customer Experience Maturity Through Customer Data Reliability

Achieve Customer Experience Maturity Through Customer Data Reliability

We've all heard the boasts that companies make about their superlative customer experience (CX) goals and missions, promising customer delight and surpassing customer expectations. And while most companies acknowledge the value of a good customer experience, many find it hard to meet customer expectations.

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San Francisco Startup Expands Ways to Measure CX

A San Francisco-based customer data platform startup wants to help organizations measure customer experience beyond websites and mobile apps. The company, Segment, just released today a tool called Sources, which allows users to load data from a variety of systems including CRM, email and payments.  Specifically, it integrates Segment's platform with Salesforce, Zendesk, Stripe, SendGrid, MailChimp, Mandrill, Intercom, HubSpot and Twilio straight into Amazon Redshift or PostgreSQL without writing a line of code. Officials promised future

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