Tag Archives: dom nicastro

Are LinkedIn Groups Worth Your Marketing Resources?

Are LinkedIn Groups Worth Your Marketing Resources?

LinkedIn is upping its user experience game by improving LinkedIn Groups. According to a recent email from company officials, the changes will allow Groups users to: Participate in vibrant conversations with the ability to reply to comments, edit your posts and comments, and post native video and rich

Continue reading...

8 Ways to Justify Your Social Media Marketing Program

8 Ways to Justify Your Social Media Marketing Program

Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justifier ? Some say social media marketing success means looking beyond ROI, while others adhere to the

Continue reading...

5 Dreamforce Conference Takeaways

5 Dreamforce Conference Takeaways

Salesforce came out with its usual bevy of announcements during last week’s Dreamforce conference in San Francisco that featured nearly 200,000 attendees. The news included extended partnerships with Google, the debut of a platform designed to unify cross-channel customer experiences and the expansion of a global alliance with

Continue reading...

11 Rules for Selecting the Right Content Management System (CMS)

11 Rules for Selecting the Right Content Management System (CMS)

How important is selecting the right web content management system (WCMS)? Forrester analyst Ted Schadler, in his company's Web Content Management Wave report, called WCM the “Backbone of Digital Experience Delivery.” Salesforce research found 75 percent of consumers expect a consistent experience wherever they engage (e.g.

Continue reading...

SDL Refocuses Company With SDL Tridion DX Launch

SDL Refocuses Company With SDL Tridion DX Launch

Language and content management technology provider SDL continued its renewed "organizational focus" this week at the SDL Connect user conference in San Jose, Calif. with the launch of the SDL Tridion DX digital experience product. The launch is only half of the story though.

Continue reading...