Tag Archives: dom nicastro

Forrester Acquires SiriusDecisions for $245M, Cyber-Monday Breaks Record, More News

Forrester Acquires SiriusDecisions for $245M, Cyber-Monday Breaks Record, More News

Forrester agrees to acquire SiriusDecisions, a B2B research and advisory firm for $245 million in cash. SiriusDecisions  has focused on optimizing marketing, sales and product operations in a methodology called “The Sirius Way,” which is grounded in fact-based best practices.

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Forrester Acquires SiriusDecisions for $245M, Cyber-Monday Breaks Record, More News

Forrester Acquires SiriusDecisions for $245M, Cyber-Monday Breaks Record, More News

Forrester agrees to acquire SiriusDecisions, a B2B research and advisory firm for $245 million in cash. SiriusDecisions  has focused on optimizing marketing, sales and product operations in a methodology called “The Sirius Way,” which is grounded in fact-based best practices.

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What Digital Customer Experience Pros Will Focus on in 2019

What Digital Customer Experience Pros Will Focus on in 2019

Many say customer experience will be the key differentiator for companies in the digital era. And customers have a long list of requests for brands. A lion's share of the onus to deliver these experience falls on marketers and customer experience professionals. Those very folks gathered at the fourth annual

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Are LinkedIn Groups Worth Your Marketing Resources?

Are LinkedIn Groups Worth Your Marketing Resources?

LinkedIn is upping its user experience game by improving LinkedIn Groups. According to a recent email from company officials, the changes will allow Groups users to: Participate in vibrant conversations with the ability to reply to comments, edit your posts and comments, and post native video and rich

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8 Ways to Justify Your Social Media Marketing Program

8 Ways to Justify Your Social Media Marketing Program

Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justifier ? Some say social media marketing success means looking beyond ROI, while others adhere to the

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5 Dreamforce Conference Takeaways

5 Dreamforce Conference Takeaways

Salesforce came out with its usual bevy of announcements during last week’s Dreamforce conference in San Francisco that featured nearly 200,000 attendees. The news included extended partnerships with Google, the debut of a platform designed to unify cross-channel customer experiences and the expansion of a global alliance with

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