Tag Archives: dx newsbytes

Publicis Buys Epsilon for $4.4B, Salesforce Debuts New Einstein Services, More News

Publicis Buys Epsilon for $4.4B, Salesforce Debuts New Einstein Services, More News

Ad holdings firm Publicis Groupe acquired marketing data firm Epsilon for $4.4 billion. It marks the latest multibillion-dollar acquisition featuring marketing technology. Adobe acquired Marketo in September for $4.75 billion.  The Epsilon acquisition will support Publicis Groupe's goal to help companies deliver data-driven personalized experiences at scale. Some analysts

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Gartner Names Content Marketing Leaders, Salesforce Partners With Google, More News

Gartner Names Content Marketing Leaders, Salesforce Partners With Google, More News

In its recently published Magic Quadrant for Content Marketing Platforms (CMPs) report, Gartner named NewsCred, Percolate, Contently and Kapost as its leaders.  Gartner defines CMPs as "software solutions that support the practice of content marketing." This includes: Capabilities to support ideation, editorial planning, collaboration and workflow.

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Adobe Experience Platform Revealed, Salesforce’s CDP Plans, More News

Adobe Experience Platform Revealed, Salesforce's CDP Plans, More News

Adobe and its extensive partner network this week debuted new software innovations at the annual Adobe Summit in Las Vegas. Adobe focused its messaging on customer experience management, integrations with Magento and partnerships with Microsoft, which includes connections to LinkedIn and Marketo functionality. Adobe also announced a partnership with Drift  that produces

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Amazon Debuts AWS Digital CX Competency, Accenture Acquires ?What If!, More News

Amazon Debuts AWS Digital CX Competency, Accenture Acquires ?What If!, More News

Amazon announced the AWS Digital Customer Experience (DCX) Competency to call attention to companies in its AWS Partner Network (APN) that offer solutions to support customer experience delivery. According to Amazon officials, AWS DCX Competency partners support all phases of the digital customer acquisition and retention lifecycle.

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Aprimo Integrates With Episerver, DiscoverOrg Acquires ZoomInfo, More News

Aprimo Integrates With Episerver, DiscoverOrg Acquires ZoomInfo, More News

Aprimo, a provider of software solutions for content, operations and performance, has announced a strategic alliance with digital experience software provider Episerver. The companies made the announcement at the Epi Partner Close-Up event in Stockholm. The partnership brings Aprimo ’s digital asset management (DAM) and marketing resource management (MRM) solutions

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Twilio Closes $3B SendGrid Buy, Sitecore Partners with IBM iX, More News

Twilio Closes $3B SendGrid Buy, Sitecore Partners with IBM iX, More News

Twilio, a cloud communications platform, today announced the completion of its acquisition of SendGrid, an email API platform. Stockholders at each company approved the deal Jan. 30. The acquisition is worth $3 billion.  SendGrid will operate as a wholly owned subsidiary of Twilio and will continue to be led

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Cision Acquires TrendKite, Kustomer Raises $35M, More News

Cision Acquires TrendKite, Kustomer Raises $35M, More News

Cision, which provides software and services to public relations and marketing communications professionals, acquired TrendKite for $225 million. The acquisition, which combines TrendKite's  analytics platform and the Cision Communications Cloud platform, will allow Cision users to better demonstrate and measure the business impact of their earned media communications, company

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Verizon Launches Digital CX, Salesforce Updates Commerce Cloud and More News

Verizon Launches Digital CX, Salesforce Updates Commerce Cloud and More News

Verizon launched a suite of solutions that blends human and artificial intelligence (AI) and is designed to enhance the customer engagement experience. According to Verizon  officials, the digital customer experience (CX) is an end-to-end managed service that deploys automation into CX tools.

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