Tag Archives: dx newsbytes

Adobe in Talks to Buy Marketo, SAP Updates Marketing Cloud, Other News

Adobe in Talks to Buy Marketo, SAP Updates Marketing Cloud, Other News

Adobe is in talks to buy Marketo, according to a Reuters report published Thursday. The acquisition would unite two marketing technology powerhouses, giving Adobe, known for its B2C digital experience software, some substantial B2B marketing automation capabilities. Adobe is based in San Jose, Calif.

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Insight Venture Partners Acquires Episerver for $1.16B, Demandbase Updates, More News

Insight Venture Partners Acquires Episerver for $1.16B, Demandbase Updates, More News

The digital experience software space saw its latest billion-dollar private equity investment this week. Insight Venture Partners acquired Episerver in a deal valued at $1.16 billion, according to an Episerver press releaseInsight Venture Partners is a New York City-based global private equity firm focused on high-growth investments in

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SurveyMonkey Files IPO, Forrester’s CX Certification, More News

SurveyMonkey Files IPO, Forrester's CX Certification, More News

SurveyMonkey filed for an initial public offering (IPO) with the United States Securities and Exchange Commission (SEC) through its parent SVMK, Inc this week. The San Mateo, Calif.-based SurveyMonkey provides survey software products that enable organizations to survey customers, employees and the markets they serve.

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Adobe Updates Email Marketing Platform, BlueConic Teams With Decibel, More News

Adobe Updates Email Marketing Platform, BlueConic Teams With Decibel, More News

Adobe this week announced cross-channel features for its email marketing platform Adobe Campaign, part of the Adobe Experience Cloud. In a press release, Adobe officials stated the new capabilities will help brands build customer loyalty through personalized engagement and integrate content and data.

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HubSpot Launches Conversations, Qualtrics and CommonFont Partner, More News

HubSpot Launches Conversations, Qualtrics and CommonFont Partner, More News

HubSpot has launched Conversations, a new tool which provides a unified inbox, live chat, chatbots and other features, available as part of HubSpot’s free CRM. Conversations will allow businesses to expand their messaging strategy beyond a siloed departmental effort, HubSpot officials said in a press release. Users receive unlimited

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Gartner Names Personalization Leaders, Nintex Acquires Promapp, More News

Gartner Names Personalization Leaders, Nintex Acquires Promapp, More News

Gartner named six companies leaders in the personalized marketing technology world in its first Magic Quadrant on Personalization Engines (membership required). It named Dynamic Yield, Evergage, Monetate, Certona, Adobe and Qubit as its inaugural leaders.

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Salesforce Acquires Datorama for $800M, Alibaba Invests $1.43B in Focus Media and Other CX News

Salesforce Acquires Datorama for $800M, Alibaba Invests $1.43B in Focus Media and Other CX News

Salesforce this week signed a definitive agreement to acquire Datorama, a cloud-based, AI-powered marketing intelligence and analytics platform. The deal is worth $800 million. Datorama 's technology is designed to optimize marketing campaigns, automate reporting and help marketers make data-driven decisions using Artificial Intelligence (AI) engines.

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Forrester Reveals CX Cloud Plans With New Acquisitions, Sitecore Hires CMO, More News

Forrester Reveals CX Cloud Plans With New Acquisitions, Sitecore Hires CMO, More News

Forrester announced two acquisitions this week with the goal of building a real-time customer experience cloud with the goal of helping companies monitor and improve experience. The first of the acquisitions was FeedbackNow, maker of a physical customer feedback device and monitoring software.

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Campaign Monitor Merges with Emma and Delivra, Google Invests in Ecommerce

Campaign Monitor Merges with Emma and Delivra, Google Invests in Ecommerce

Email marketing provider Campaign Monitor announced it has merged with Emma and Delivra under a new Campaign Monitor brand. The new brand includes the following suite of solutions: Campaign Monitor: A tool that focuses on high volume email senders trying to drive more engagement with subscribers. Emma : Delivers

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