Tag Archives: dx summit

What Digital Customer Experience Pros Will Focus on in 2019

What Digital Customer Experience Pros Will Focus on in 2019

Many say customer experience will be the key differentiator for companies in the digital era. And customers have a long list of requests for brands. A lion's share of the onus to deliver these experience falls on marketers and customer experience professionals. Those very folks gathered at the fourth annual

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Carolina Ramirez: Customer Trust Is a ‘Two-Way Conversation’

Carolina Ramirez: Customer Trust Is a 'Two-Way Conversation'

The benefits of taking an adaptable rather than a one-size-fits-all approach to problem solving was a realization that came to Carolina Ramirez while growing up around people from different cultures. She’s found that this technique also works well for digital governance.

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Serafina Frongia: Adopt a Customer Point of View to Identify Gaps in Digital Experience

Serafina Frongia: Adopt a Customer Point of View to Identify Gaps in Digital Experience

Always passionate about language and the written word, Serafina Frongia has honed her expertise in content strategy over the course of her career. “I began my professional career right as the print industry confronted the massive impact of digital technology,” she said.

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Customer Experience Lessons from DX Summit 2017

Customer Experience Lessons from DX Summit 2017

CHICAGO — Enterprise-level integrated customer experiences are now a reality. Several executives shared their insights and experiences on how they’ve tackled the challenges of digital experience implementation at the recent DX Summit, held in downtown Chicago at the Radisson Blu Aqua hotel.

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Technology, Strategy Tips for Your Digital Analytics Program

Technology, Strategy Tips for Your Digital Analytics Program

Little did the Coen Brothers know it when they made the film, but "The Big Lebowski" has a lot to teach us about digital analytics. Just ask Phil Kemelor, partner and vice president of client services at MaassMedia. Kemelor shared tips on implementing and maintaining digital analytics

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5 Great Digital Experience Conferences to Get on Your Radar

5 Great Digital Experience Conferences to Get on Your Radar

In my four years covering the digital customer experience space I've listened to tales from business leaders, marketers, CIOs, CMOs, integrators, engineers, analysts and co-workers, and I've arrived at one universal truth. Poor digital customer experience is an epidemic.

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