Tag Archives: dx summit

Serafina Frongia: Adopt a Customer Point of View to Identify Gaps in Digital Experience

Serafina Frongia: Adopt a Customer Point of View to Identify Gaps in Digital Experience

Always passionate about language and the written word, Serafina Frongia has honed her expertise in content strategy over the course of her career. “I began my professional career right as the print industry confronted the massive impact of digital technology,” she said.

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Customer Experience Lessons from DX Summit 2017

Customer Experience Lessons from DX Summit 2017

CHICAGO — Enterprise-level integrated customer experiences are now a reality. Several executives shared their insights and experiences on how they’ve tackled the challenges of digital experience implementation at the recent DX Summit, held in downtown Chicago at the Radisson Blu Aqua hotel.

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Technology, Strategy Tips for Your Digital Analytics Program

Technology, Strategy Tips for Your Digital Analytics Program

Little did the Coen Brothers know it when they made the film, but "The Big Lebowski" has a lot to teach us about digital analytics. Just ask Phil Kemelor, partner and vice president of client services at MaassMedia. Kemelor shared tips on implementing and maintaining digital analytics

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5 Great Digital Experience Conferences to Get on Your Radar

5 Great Digital Experience Conferences to Get on Your Radar

In my four years covering the digital customer experience space I've listened to tales from business leaders, marketers, CIOs, CMOs, integrators, engineers, analysts and co-workers, and I've arrived at one universal truth. Poor digital customer experience is an epidemic.

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CMSWire’s DX Summit: Tahzoo Digital Artist Captures a Unique View of the Conference

CMSWire's DX Summit: Tahzoo Digital Artist Captures a Unique View of the Conference

To call Jen Adamski-Torres a visual learner is an understatement. She not only uses images, pictures, colors and maps to organize information and communicate with others, but she does so in the most artistic way. As a participant at CMSWire's second annual DX Summit, Adamski-Torres capitalized on her digital

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DX Summit Buzz Underscores the Importance of Digital Transformation

DX Summit Buzz Underscores the Importance of Digital Transformation

CHICAGO — Five minutes into CMSWire's second annual DX Summit, my skepticism about the concept of digital transformation blew away like a feather on a windy day here in the heart of the Midwest.  Gerry McGovern, CEO of Customer Carewords and author of "Transform: A Rebel’s Guide for Digital Transformation," kicked off the first

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