Tag Archives: dx testing

Why User Testing Isn’t a Nice-to-Have, It’s a Must-Have

Why User Testing Isn't a Nice-to-Have, It's a Must-Have

Making assumptions can be the downfall of many a marketer.  Think about it: how often have you conducted user research without actually talking to real people? All too often, we use data to infer what users want without ever asking them firsthand. According to Forrester Research’s 2015 Customer Experience Index

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Growth Surfaces: How to Splice Engagement – and Revenue – Into Your Product DNA

Growth Surfaces: How to Splice Engagement - and Revenue - Into Your Product DNA

Growth surfaces. The term sounds like it sprang from a microbiology lab, and that’s actually an apt analogy. Here’s why: like an organism in a petri dish, today’s fastest-growing apps and cloud services take an opportunistic approach to extending their footprint.

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