Tag Archives: dxm

DX Summit Conference Returns to Chicago for 4th Year

DX Summit Conference Returns to Chicago for 4th Year

CMSWire’s DX Summit 2018 conference will celebrate a fourth year of digital customer experience innovation when it returns to the Radisson Blu Aqua in Chicago November 12 to 14. With interactive workshops, inspiring keynotes, social hours and more, DX Summit 2018 promises to be bigger, brighter and bolder.

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5 Tips to Building a Content Culture Inside Your Business

5 Tips to Building a Content Culture Inside Your Business

It’s no longer a secret, content marketing is the most cost-effective way to a customer’s eyes, ears and heart — especially if you can get your internal team on the content-producing bandwagon. The problem is, 44 percent of marketers claim that content production is their biggest challenge, and if the

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10 Ways AI Helps Improve Customer Experiences

10 Ways AI Helps Improve Customer Experiences

Artificial intelligence is making its way into business processes across organizations. However, recent research from PointSource  (registration required) indicates one of its greatest impacts can be seen in the customer experience arena, and specifically, in online shopping.

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How to Address Consumer AI Privacy Concerns

How to Address Consumer AI Privacy Concerns

For some, the mention of artificial intelligence and machine learning conjures images of Skynet deploying armies of self-aware humanoids to destroy society. A more serious and reality-based concern for consumers is that AI may further compromise their data privacy online.

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Marketers Warn: ‘Day of Reckoning’ Over Facebook Data Scandal Coming

Marketers Warn: 'Day of Reckoning' Over Facebook Data Scandal Coming

The Facebook-Cambridge Analytica data-targeting scandal that put Facebook CEO Mark Zuckerberg in front of Congress for a two-day grilling on privacy practices serves as a “day of reckoning” and wake-up call for marketers who have lost their way treating customers as targets in exchange for short-term lifts.

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How to Deliver Personalized B2B Experiences With AI

How to Deliver Personalized B2B Experiences With AI

The modern B2B buyer has been increasingly conditioned to personalized buying experiences due to advances in the consumer world driven by companies such as Amazon, Uber and Google. This trend comes at a time when, according to Forrester Research’s report "A Brand New Day for B2B Commerce " (fee

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Forrester Names IBM Only Conversational Computing Leader, and Other DX News

Forrester Names IBM Only Conversational Computing Leader, and Other DX News

Forrester has named IBM the only leader in its Forrester New Wave: Conversational Computing Platforms, Q2, 2018 (fee required) released April 12. Forrester named Amazon, Google, Microsoft and Nuance Communications as providers with "competitive options." They also found Oracle offers a "strong option for certain applications, while Rulai

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How 5 Companies Successfully Introduced AI Into the Customer Experience

How 5 Companies Successfully Introduced AI Into the Customer Experience

Do we still need humans to power customer experiences? Yes, according to Forrester.  In its Digital CX Trends 2018 report  (fee charged) released today, Forrester researchers found that "while AI, intelligent agents, and chatbots were central to the business conversation in 2017, most companies discovered they lack the design acumen

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Augmented Reality’s Next Frontier Is Business Innovation

Augmented Reality's Next Frontier Is Business Innovation

When most people hear the term “augmented reality,” they think of games. Sure, technologies like virtual reality and augmented reality make excellent gaming platforms. But augmented reality is growing up, and it is proving to be the next frontier in business innovation.

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