Tag Archives: dxm

5 Principles of Customer Data for 2019 and Beyond

5 Principles of Customer Data for 2019 and Beyond

These days, it seems customer data is always in the news. Some recent activities include Salesforce announcing Customer 360 across all its clouds via a single customer ID and Microsoft, Adobe and SAP announcing the Open Data Initiative to share customer data across their systems.

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How Leaders Turn Martech Strategies into Tactics

How Leaders Turn Martech Strategies into Tactics

When General Stanley McChrystal led the US Special Operations Task Force into Iraq in 2003, they were ill-prepared to fight Al Qaeda. In his book "Team of Teams: New Rules of Engagement for a Complex World," McChrystal writes, “… we found ourselves losing to an enemy that, by

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G2 Crowd Acquires Siftery, BigCommerce and WP Engine Partner, More News

G2 Crowd Acquires Siftery, BigCommerce and WP Engine Partner, More News

G2 Crowd, a crowdsourcing business software website, acquired Siftery, a platform that helps businesses eliminate waste in software spend and discover new applications based on the tech stacks used by peer companies, according to G2 Crowd officials.  Siftery, headquartered in San Francisco, raised $4.1 million from investors.

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Why Influencer Marketing Is Essential for Your B2B Marketing

Why Influencer Marketing Is Essential for Your B2B Marketing

Does your B2B marketing involve influencer marketing? If you answered “no,” then a panel of marketing experts would tell you to re-think your strategy. The experts were part of a panel discussion titled “If You're Not Doing Influencer Marketing, You're Already Behind,” at CMO Inflect 2018. Organized and hosted

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Should You Publish on a Hosted Blog Platform?

Should You Publish on a Hosted Blog Platform?

People often ask themselves: should I be publishing my blogs on hosted platforms like LinkedIn, Medium and Quora? You may have gotten this idea after landing on an article that got massive amounts of engagement and thought: “I want this too!” Publishing on hosted platforms has its pros and cons,

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