Tag Archives: dxm

How to Ditch the Guesswork and Create a Culture That’s Driven by Data

How to Ditch the Guesswork and Create a Culture That's Driven by Data

Becoming data-driven has become the aspiration of every executive, founder and manager. Those that succeed see greater customer acquisition, retention and, as a result, major bottom-line benefits. Companies are now investing more money than ever on big data tools, but according to a recent article in the Harvard Business Review, 

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Publicis Buys Epsilon for $4.4B, Salesforce Debuts New Einstein Services, More News

Publicis Buys Epsilon for $4.4B, Salesforce Debuts New Einstein Services, More News

Ad holdings firm Publicis Groupe acquired marketing data firm Epsilon for $4.4 billion. It marks the latest multibillion-dollar acquisition featuring marketing technology. Adobe acquired Marketo in September for $4.75 billion.  The Epsilon acquisition will support Publicis Groupe's goal to help companies deliver data-driven personalized experiences at scale. Some analysts

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What Does Martech’s Ecosystem Evolution Mean for Marketers?

What Does Martech's Ecosystem Evolution Mean for Marketers?

Marketing technology (martech) platform ecosystems are growing. Software and services are blending. Citizen developer platforms are rising. This creates a new galaxy of marketing technology apps, something Scott Brinker calls the “Second Golden Age of Martech” in his annual industry report  on the state of martech.

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Web Accessibility Serves Everyone: Here’s How to Get Started

Web Accessibility Serves Everyone: Here's How to Get Started

Inclusive experiences have by now become commonplace in the public infrastructure: designated parking, wheelchair ramps, Braille touchpads, etc. In the digital realm, however, inclusive experiences are far less common. Great strides have been made in reducing this inequity. Nearly 30 years ago  the Americans with Disabilities Act (ADA) was passed.

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8 Ways to Fix Common Post-Launch Website Redesign Problems

8 Ways to Fix Common Post-Launch Website Redesign Problems

The top three reasons visitors leave your site, according to a website design study by GoodFirms, are slow loading speeds, a lack of mobile responsiveness and bad navigation. That means visitors want responsive design, simple and user-friendly navigation and fast-loading web pages, according to GoodFirms’ researchers.

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