Tag Archives: dxm

5 Marketing Automation Trends in the Forefront of 2018

5 Marketing Automation Trends in the Forefront of 2018

Brace your executive staff. Your organization could be spending a lot more on marketing automation technology in the next five years, according to Forrester. In its April report, “Marketing Automation Technology Forecast, 2017 to 2023 (Global)” (fee required), Forrester researchers predict marketing automation technology tool spending will reach $25.

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4 Tips to Help International Websites Be More Profitable and Deliver Better User Experiences

4 Tips to Help International Websites Be More Profitable and Deliver Better User Experiences

Fail to translate your website and you could miss 85 percent of the international market. That’s the percentage of global shoppers Common Sense Advisory says buy exclusively from sites in their language. In its report “Can’t Read, Won’t Buy,” the Cambridge-based research firm statistically outlines what common sense could tell

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Model, Measure, Validate and Optimize Your Way to Customer Journey Success

Model, Measure, Validate and Optimize Your Way to Customer Journey Success

The “customer journey.” Marketers, salespeople and business leaders like to throw this term around without much thought and without a holistic view of what it entails. Marketing departments own one part of the “journey,” while salespeople own another.

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How to Create a B2B Prioritized Sales List Using SEO

How to Create a B2B Prioritized Sales List Using SEO

The B2B market of any industry is finite. And, as is the case in any other market, the Pareto principle applies: No matter whether you sell directly or through a partner channel, 20 percent of your top business customers or partners will account for 80 percent of your revenues.

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For a Better User Experience, Forget Alexa, Use Occam’s Razor

For a Better User Experience, Forget Alexa, Use Occam’s Razor

We have become quite dependent on the wealth of new smart technologies that sit behind artificial intelligence-connected virtual assistants like Amazon’s Alexa. They answer our questions and determine how to take appropriate action on our behalf. Yet, there is something far more fundamental we all should be using ...

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