Tag Archives: dxp

How Digital Customer Experience Software Has Changed in 5 Years

How Digital Customer Experience Software Has Changed in 5 Years

Digital customer experience technology has changed dramatically in the last four or five years. In 2014, in its first Digital Experience Platforms (DXP) Wave, Forrester cited three core capabilities which set DXPs apart: content, commerce and data. In its third Wave on Digital Experience Platforms in 2017 (fee required), Forrester

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12 Considerations When Implementing Customer Data Platforms into DXPs

12 Considerations When Implementing Customer Data Platforms into DXPs

Forrester researchers in their Digital Experience Platform Trends report   (fee required) last year said the software is designed to manage, deliver and optimize digital experiences consistently across every phase of the customer life cycle.

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The Secret to Customer Loyalty? Content That Helps

The Secret to Customer Loyalty? Content That Helps

Brands lose money on one-time buyers. Pouring resources into customer acquisition but not into retention is ineffective. It takes time for new customers to become profitable. A Bain & Co. study titled “The Value of Online Customer Loyalty ” found the average online apparel shopper wasn’t profitable for the

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Adobe Makes a Play for Mid-Market Customers With Magento Buy

Adobe Makes a Play for Mid-Market Customers With Magento Buy

If you live in the content, commerce and marketing space as I do, the last two weeks have been all about Adobe's acquisition of ecommerce platform provider Magento. Adobe agreed to acquire Magento for $1.68 billion, a deal which left many in the industry a little perplexed.

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10 Factors to Consider When Choosing a Web CMS

10 Factors to Consider When Choosing a Web CMS

People often ask me what they should look for when choosing a CMS. Different systems fit different needs, so here are some important factors to consider when deciding if a solution meets your “must haves.” Narrow Down the Short List 1. Pick a Language With the rise of modern API-based

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9 Tips to Consider When Selecting a Digital Experience Platform

9 Tips to Consider When Selecting a Digital Experience Platform

Practitioners who select, deploy and manage software that helps them produce digital experiences for their customers face certain realities: managing integrations, leveraging APIs, investing in headless, finding actionable insights that help them better connect to customers. Ultimately they're hoping their software suite helps them achieve their business outcomes. Gartner ’s

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Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration

Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration

Forrester's latest Wave for Digital Experience Platforms (DXP) emphasized vendors' "breadth of the portfolio and quality of integration."  Providers that do well in each area bring digital experience practitioners the "best of both worlds," Forrester senior analyst Mark Grannan told CMSWire in an interview this week.  Grannan wrote the report

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