Tag Archives: #dxs17

Customer Experience Lessons from DX Summit 2017

Customer Experience Lessons from DX Summit 2017

CHICAGO — Enterprise-level integrated customer experiences are now a reality. Several executives shared their insights and experiences on how they’ve tackled the challenges of digital experience implementation at the recent DX Summit, held in downtown Chicago at the Radisson Blu Aqua hotel.

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Technology, Strategy Tips for Your Digital Analytics Program

Technology, Strategy Tips for Your Digital Analytics Program

Little did the Coen Brothers know it when they made the film, but "The Big Lebowski" has a lot to teach us about digital analytics. Just ask Phil Kemelor, partner and vice president of client services at MaassMedia. Kemelor shared tips on implementing and maintaining digital analytics

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Arjé Cahn: Use Machine Learning to Humanize Digital Experiences

Arjé Cahn: Use Machine Learning to Humanize Digital Experiences

Over the years, Arjé Cahn has observed a cyclical pattern in how the content management system market responds to change and the emergence of new technologies. Often, the initial response results in the creation of a new system silo which only later becomes part of a larger unified CMS.

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How Do You Master Digital Customer Experience Leadership?

How Do You Master Digital Customer Experience Leadership?

By now, you know the imperative to master digital customer experience.  Analysts and leaders in the space agree: customer experience is the key battleground.  But if the commitment is purely a "marketing thing," or an "IT initiative," that's where organizations will most likely be left behind.

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Where Analytics Fit in Your Digital Experience Strategy

Where Analytics Fit in Your Digital Experience Strategy

We live at a time when customers are increasingly powerful — and fickle. As a result, tracking customer journeys, taking insights from those journeys and developing digital experiences to continue customer engagement has become even more complex.

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