Tag Archives: e-commerce

Brick and Mortar: Reports of Its Death Are Greatly Exaggerated

Brick and Mortar: Reports of Its Death Are Greatly Exaggerated

Retail headlines in the last few years have convinced us that online is killing brick and mortar and that Amazon is taking over. Newsflash: this is a fallacy — and there’s proof.  According to data from A.T. Kearney  (pdf), 90 percent of all retail sales are transacted in-store and 95

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It Takes a Team to Deliver Winning Digital Commerce Experiences

It Takes a Team to Deliver Winning Digital Commerce Experiences

Digital marketing experience and transactional commerce are becoming increasingly entwined, resulting in a new set of opportunities, challenges and practices. Delivering excellent commerce experiences requires business alignment across all channels, touch points and devices.

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Criteo Acquires E-Commerce Ad Tech Provider HookLogic for $250M

Criteo Acquires E-Commerce Ad Tech Provider HookLogic for $250M

Paris-based advertising and marketing technology provider Criteo plans to acquire an e-commerce advertising platform for $250 million, the company announced today. Criteo's acquisition of New York City-based HookLogic will help Criteo users connect retail e-commerce sites with brands via sponsored product ads, company officials said.

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3 Ways to Close Gaps in the Customer Journey

3 Ways to Close Gaps in the Customer Journey

Today’s customers rule their shopping experience.  They research, brows, compare and purchase at any given moment and from every kind of device. This always-available digital connection has caused consumers to expect personalized experiences delivered by brands that understand their unique wants and needs — quite the customer mandate.

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