Tag Archives: Ecommerce

Marketers, You’re Stressing Your Audiences Out

Marketers, You're Stressing Your Audiences Out

As a psychologist, I often think that marketing and my own profession need to spend more time together. Psychologists are in the business of understanding people’s behavior and mental processes, and then applying those findings in efforts to solve problems in various spheres of human activity.

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Worried About the Amazon Effect? Let Data Show You the Way

Worried About the Amazon Effect? Let Data Show You the Way

Amazon recognized the long tail opportunity in the market and used the web to revolutionize how we buy and sell. Today, Amazon and Chinese rival Alibaba are challenging organizations in every industry. Alibaba recently set a record with single-day sales of $25.3 billion, and Amazon added Whole Foods and got

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Mobile Conversions Falling Short? Here’s What You Can Do to Fix it

Mobile Conversions Falling Short? Here’s What You Can Do to Fix it

From store closures to the need to incorporate new technologies into their stores, retailers are grappling with shifts in consumer preferences as they seek to find well-balanced strategies that meet the demands of a largely mobile-driven consumer base.

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6 eCommerce WordPress Themes You Should Know About

6 eCommerce WordPress Themes You Should Know About

Great web design and a memorable shopping experience are two highly critical factors that contribute to a successful eCommerce business. In a report by Barn2 Media, approximately 42 percent of eCommerce sites are powered by WordPress. One notable reason as to why WordPress has such a significant marketshare is

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The Secret to Customer Loyalty? Content That Helps

The Secret to Customer Loyalty? Content That Helps

Brands lose money on one-time buyers. Pouring resources into customer acquisition but not into retention is ineffective. It takes time for new customers to become profitable. A Bain & Co. study titled “The Value of Online Customer Loyalty ” found the average online apparel shopper wasn’t profitable for the

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