Tag Archives: Ecommerce

Mobile Conversions Falling Short? Here’s What You Can Do to Fix it

Mobile Conversions Falling Short? Here’s What You Can Do to Fix it

From store closures to the need to incorporate new technologies into their stores, retailers are grappling with shifts in consumer preferences as they seek to find well-balanced strategies that meet the demands of a largely mobile-driven consumer base.

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6 eCommerce WordPress Themes You Should Know About

6 eCommerce WordPress Themes You Should Know About

Great web design and a memorable shopping experience are two highly critical factors that contribute to a successful eCommerce business. In a report by Barn2 Media, approximately 42 percent of eCommerce sites are powered by WordPress. One notable reason as to why WordPress has such a significant marketshare is

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The Secret to Customer Loyalty? Content That Helps

The Secret to Customer Loyalty? Content That Helps

Brands lose money on one-time buyers. Pouring resources into customer acquisition but not into retention is ineffective. It takes time for new customers to become profitable. A Bain & Co. study titled “The Value of Online Customer Loyalty ” found the average online apparel shopper wasn’t profitable for the

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International Ecommerce: What Foreign Customers Expect From Your Online Store

International Ecommerce: What Foreign Customers Expect From Your Online Store

Offering consumers a positive digital shopping experience can have an impact on your customer experience (CX), loyalty and sales. And if you sell your products internationally, remember that your foreign customers have the same expectations as your domestic ones: They want great customer and user experiences.

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What Organizations Need to Look For in an Enterprise Ecommerce System

What Organizations Need to Look For in an Enterprise Ecommerce System

With ecommerce applications and platforms now playing a key role in digital commerce and the digital workplace, it was not surprise to see in the recently released, Mary Meeker and Kleiner Perkins’ annual internet trend report that ecommerce growth continues to accelerate.

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Adobe Makes a Play for Mid-Market Customers With Magento Buy

Adobe Makes a Play for Mid-Market Customers With Magento Buy

If you live in the content, commerce and marketing space as I do, the last two weeks have been all about Adobe's acquisition of ecommerce platform provider Magento. Adobe agreed to acquire Magento for $1.68 billion, a deal which left many in the industry a little perplexed.

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Why Retail Marketers Need to Jump on the Real-Time Communication Trend

Why Retail Marketers Need to Jump on the Real-Time Communication Trend

Traditional retailers have gone through a rough patch recently. Some of our most beloved stores have closed or are in the process of closing their doors forever. As is the case in any industrial evolution, the strong will survive.

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