Tag Archives: email

Lessons in Transparency from the Great Opt-In Race of 2018

Lessons in Transparency from the Great Opt-In Race of 2018

In last-ditch efforts to preserve their European Union prospect databases, marketers sent a dizzying variety of “opt-in” emails in the days leading up to the General Data Protection Regulation (GDPR) enforcement deadline on May 25, 2018. And in the overwhelming majority of cases, response rates disappointed.

Continue reading...

How to Create Emails Your Customers Look Forward to Opening

How to Create Emails Your Customers Look Forward to Opening

In 1978, a marketer at Digital Equipment Corp. sent a mass email to nearly 400 recipients on ARPANET, a precursor to the internet. The email promoted a new computer model, and like that, email marketing was born. But it was far from perfect: Complaints came in almost immediately and

Continue reading...

EFail Vulnerability Underscores Need For Email Encryption

EFail Vulnerability Underscores Need For Email Encryption

Over the past week, European digital security researchers published a paper  which uncovered a new vulnerability in a widely used form of email encryption. The vulnerability lets hackers insert malicious codes into intercepted emails, giving them access to the entire inbox of a given target.

Continue reading...

Microsoft Build Features Microsoft 365, Zoho Expands Into UAE, More News

Microsoft Build Features Microsoft 365, Zoho Expands Into UAE, More News

Two of the most important developer conferences for the digital workplace took place this week, namely Microsoft Build and Google I/O. Among the many announcements made during the Microsoft Build conference, including major releases in artificial intelligence and internet of things, the big announcement related to Microsoft 365 and

Continue reading...

Google’s ‘Self-Destructing’ Emails, Cisco Pushes Spark Into WebEx, More News

Google's ‘Self-Destructing’ Emails, Cisco Pushes Spark Into WebEx, More News

Google is reportedly giving the web version of Gmail a major redesign. Mountain View, Calif.-based Google hasn't yet made an official announcement about the release, but TechCrunch shared early previews of the new inbox as well as reporting that G Suite users received a letter earlier this month saying the

Continue reading...