Tag Archives: Entrepreneurship

A Big Announcement, and Advice to Move You Forward

Well, our big thing this week was … pretty big. 🙂 If you didn’t catch yesterday’s announcement, our wonderful WordPress design and hosting division, StudioPress, has been acquired by WP Engine. We’re excited by the amazing possibilities this opens up for the framework and our beloved WordPress community. And, of course, as Brian wrote, it’s
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How to Determine If Your USP Is Fake (a Missed Opportunity to Connect)

The most skilled marketers still have trouble positioning their own businesses. Why? It’s difficult to objectively look at your own work, but unless you do — and communicate the special benefits you offer — you won’t stand out from competitors. Today’s post is for anyone who isn’t attracting the right type of prospects. I’m going
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10 Service Business Essentials that Help You Win Clients with Confidence

Here’s a scary thought: What if your content marketing actually works? What if you get all the clients you want? Will you be able to handle them? Those are important questions every service provider needs to answer honestly because there is often a disconnect between what we say we want and the actions we take.
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Join Us for a Live Workshop on Modern Email Marketing

The major heads-up today is that we have a live workshop next week (Tuesday, April 24 at 1:00 p.m. Eastern Time) on how to use sophisticated segmentation and automation in your email marketing — even if you have a limited budget and you’re not particularly technical. This lets you create focused and relevant messages for
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It’s ‘Light the Fire’ Week on Copyblogger

We all have those times when we’re sort of coasting … gently floating along, letting things happen the way they will. But that time is not today. 🙂 This week, we’re fired up and ready to help you get (safely, sanely) out of your comfort zone and into some serious progress. On Monday, Stefanie Flaxman
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7 Unusual Signs on the Path to a Breakthrough

It’s easy to envision that other people’s paths (career or otherwise) are somehow smoother than yours. Have you ever had thoughts like that? Notions that everyone else who has some form of success achieved it by taking smart, consecutive steps that always led them forward, while you: Take two steps forward, one step back Stop
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‘No’ Is My Favorite Word

On your own, without any way to gauge whether or not your ideas are practical or wise, you might get carried away with your creativity. That’s why the word “no” is an essential part of the professional creative life. Hearing it helps me incorporate another perspective into my vision. I actually like hearing it so
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Real Talk about Moving Forward with Your Big Idea

Great to see you again! This week on Copyblogger, we looked at how to make progress on projects and opportunities that might seem intimidating at first. Stefanie Flaxman showed us how to take that Big Idea (exciting, challenging, scary) and break it down until you discover your first (or next) move. She shared a process
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3 Small Steps that Led to Oversized Outcomes

Remember the movie Sliding Doors? It’s a story of two parallel lives — one in which the heroine catches a particular train home from work, and one in which she misses that train and catches the next one. That insignificant event goes on to change everything about her life — and even the time of
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How to Break Down Your Big Idea and Make Your Next Move

You know when you get a Big Idea for a project that lights you up and derails your to-do list for the day? It could be a content series or a whole new business concept. You might even spend a few hours writing down why you’re qualified to do it and who it will help.
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