Tag Archives: erika morphy

What Is a Conversational Experience?

What Is a Conversational Experience?

At its core, conversational experience is an easy-back-and forth with a customer on a specific channel such as chat or voice. The customer is able to speak or type naturally and ask spontaneous questions — without having to navigate cumbersome IVRs, thank you very much.

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How to Build Customer Loyalty, One Connection at a Time

How to Build Customer Loyalty, One Connection at a Time

Zach Hendrix is co-founder of GreenPal, which he describes as Uber for Lawn Care. The company recently tackled the challenge of how to inject some personality into its business to drive brand loyalty with its roughly 220,000 customers.

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With a Focus on Machine Learning, Sitecore Debuts New Product Roadmap

With a Focus on Machine Learning, Sitecore Debuts New Product Roadmap

Sitecore kicked off its four-day Symposium in Las Vegas on Monday, with an extensive keynote outlining the company’s roadmap and its newest creations — namely Sitecore Experience Cloud and an updated version of Sitecore Experience Platform and Sitecore Experience Management, its web content management system.

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