Tag Archives: ethics and marketing

The Dark Side of Simplicity

The Dark Side of Simplicity

Life is effort. Life is energy. But we’re always looking for the shortcut, the low-hanging fruit. As Steve Krug famously said: “Don’t make me think.” The more complex the world becomes, the more we crave simplicity, while at the same time wanting to benefit from the positives that complexity brings.

Continue reading...

Data-Privacy Regulations: Marketing Symptom, Setback and Solution

Data-Privacy Regulations: Marketing Symptom, Setback and Solution

Ethics hardly seems to be a priority among businesses today. And as executive teams increasingly charge marketing departments with driving revenue, it’s easy to see how marketers lose sight of the big picture: what’s good for customers is good for business. The rise of data-privacy regulations is evidence of this.

Continue reading...