Tag Archives: facebook

Marketers Warn: ‘Day of Reckoning’ Over Facebook Data Scandal Coming

Marketers Warn: 'Day of Reckoning' Over Facebook Data Scandal Coming

The Facebook-Cambridge Analytica data-targeting scandal that put Facebook CEO Mark Zuckerberg in front of Congress for a two-day grilling on privacy practices serves as a “day of reckoning” and wake-up call for marketers who have lost their way treating customers as targets in exchange for short-term lifts.

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Big Tech in the Crosshairs

Big Tech in the Crosshairs

Over the last several months, many of the leading digital companies — Amazon, Apple, Facebook, YouTube (Google), Twitter and more — have come under fire for business practices that are considered suspect.  Below are recent examples highlighting several companies: Amazon came under fire from President Trump for allegedly taking advantage of the U.S. Postal Service.

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Atlassian Stride Now Generally Available, Workday Partners With Slack, More News

Atlassian Stride Now Generally Available, Workday Partners With Slack, More News

Workday announced a partnership with San Francisco-based Slack  this week, and is also “actively partnering” with Google, Microsoft and Facebook. The Slack partnership will give Slack users access to Workday from inside the Slack interface. Workday is a Pleasanton, Calif.-based on-demand financial management and human capital management software vendor.

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Memo to Facebook: A Platform Isn’t a Community

Memo to Facebook: A Platform Isn't a Community

What do data security and scalable online moderation have in common? Both are plaguing Facebook right now, and both indicate a profound milestone in the evolution of the Information Age. For many years, tech companies and consumers alike have been confusing the term “platform” with the term “community.

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5 Ways Marketers Can Improve Engagement in Social Media

5 Ways Marketers Can Improve Engagement in Social Media

It should be abundantly clear by now that unless they offer great content, organizations are not going to be able to engage with clients through social media. Recently, we saw that content engagement across social media had dropped by 50 percent in the past three years according to recent research from Buzzsuma. Julianne Coyne, SEO

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Why Content Engagement Through Social is Failing and What You Can Do About It

Why Content Engagement Through Social is Failing and What You Can Do About It

In his introduction to the 2018 Content Trends report from Buzzsumo, Mark Schaefer, a content-focused consultant and author of the "Content Code," points out that content overload is nothing new, but it is a problem that is getting worse by the year.

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7 Sites for Marketers to Grow Their Network

7 Sites for Marketers to Grow Their Network

Marketers have plenty of options for networking conferences throughout the year, and there is no shortage of suggestions where to go. Of course, there's also the chance to network without ever leaving your house. LinkedIn. Twitter. Facebook. Online communities. Even Slack. The digital networking choices for marketers seems

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17 Enterprise Tech Companies Killing It On Instagram

17 Enterprise Tech Companies Killing It On Instagram

Instagram is now home to over 800 million monthly active users, making it the second largest social network on earth after its owner, Facebook, but contrary to what many brands believe, Instagram marketing isn’t just for companies in visually stimulating industries. In fact, there are a few ways to approach

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