Have you adapted your marketing automation and email messaging programs for the Age of Mobile yet? If not, it’s time to catch up with the times.
After all, more than 50 percent of email opens are via mobile devices these days. So mobile is your most important channel at this point.
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I not only welcome our future robot overlords, I work with teams to build them.
Of course this line is a little tongue in cheek, but many people talk about automation systems as if the people who build them are unwittingly (or perhaps in full knowledge) building the future skynet that will bring about humanity’s last days. I’ve always fallen into the star-trek camp of automation, where computers help to reveal the vastness of what lies beyond our current limitations in a world ironically abundant with scarcity, rather than the 2001 vision of the future where HAL attempts to murder his crew because of a programming conflict.
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We have been witnessing a defection from web 2.0 era "social collaboration" tools because they don’t actually help people get their jobs done.
Those tools may reflect an idealized company of five or more years ago, although I doubt it. They are really designed for the needs of the first line managers of an earlier day: overseeing what people are doing, and trying to "manage" people, like cowboys "manage" cattle.
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Marketers famously trust their instincts when it comes to customers. And while intuition and creativity have important roles to play in marketing, data often tells a more complete story as we attempt to make sense of our digital world. To be a successful marketer, we need good marketing instincts, a creative mind — and a solid grasp of data and analytics. After all, creativity without conversions equals zero.
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One of the most anticipated presentations of this year’s Microsoft Ignite conference was the “Migration to SharePoint Online Best Practices and New API Investments” session. As surprising as it may seem, this is the first time Microsoft has released an API that is specifically aimed at on-boarding content into SharePoint Online and OneDrive for Business. Because my company began involvement with the new migration API in October 2014, I found the presentation especially interesting.
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It’s that time of year when everyone opens up their windows and cleans out the grit and grime. And businesses are no different.
Businesses must do their own spring cleaning — of their content. Among the valuable information are thousands — if not tens of thousands — of documents that are Redundant, Obsolete and Trivial (ROT).
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Microsoft has done a lot to enhance the enterprise social features in SharePoint 2013, and a lot of these features have been integrated within My Sites. Let’s consider the three most useful upgrades.
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The term “engagement” is bandied about ad nauseam these days, with many businesses obsessing over metrics that matter little to their bottom lines. As a result, the concept of engagement has an undeserved black eye and a whole bunch of confusion around what works and what is much ado about nothing.
So what is working when it comes to engagement? Let’s start with what isn’t.
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Two things really caught my eye of the many announcements that came out of Ignite: the rebirth of SharePoint on premises and the end of the line for Yammer.
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One thing that came through loud and clear in the lively debate over my last post was that people are puzzled how to address their shared drive mess without involving massive amounts of human effort to accomplish the task.
We’ve been hearing for years how so-called auto classification software was going to be the silver bullet answer to our information management woes — and they’ve been far from it. But rather than focussing on the complexities of auto classification tools and techniques, let’s discuss some of the most basic tools and techniques to begin addressing your shared drive mess. In most cases this will get you reductions of 20 to 30 percent, but it can get you as much as 70 to 80 percent, depending on your organization’s information management practices.
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