Tag Archives: Featured

How 6 Months of a Daily Journaling Habit Changed My Writing

I’ve been a sporadic journaler all my life. About once every three months, when inspiration struck, I’d seize my journal and dash out several pages. But most of the time, it sat on my shelf, collecting dust. About six months ago, I decided it was time to start a daily journaling habit. We’ve all heard
Read More...

The post How 6 Months of a Daily Journaling Habit Changed My Writing appeared first on Copyblogger.

Weak Email Marketing and Nickelback Have Less in Common than You Might Think

I’ve never admitted this to anyone before: I don’t always change the radio station right away when a Nickelback song comes on. See? That first line wasn’t hyperbole. How embarrassing. Here’s about how far I’ll let “How You Remind Me” play before finding something else to listen to: “Never made it as a wise man
Read More...

The post Weak Email Marketing and Nickelback Have Less in Common than You Might Think appeared first on Copyblogger.

A Quick, Punchy Week on Copyblogger

This was a short week on Copyblogger, as we took Monday off in observance of Memorial Day. On Tuesday, Stefanie Flaxman wrote about one of my favorite topics — the Necessary Mess, and why writers need it. She gives some helpful tips on how to get comfortable with the funky stuff that comes before the
Read More...

The post A Quick, Punchy Week on Copyblogger appeared first on Copyblogger.

Skynet, Gluten-Free Cupcakes, and the Paradox of Automation

This is a weird time to talk about marketing automation. If you spend time on social media, you’re probably fed up with the plague of misinformation bots that cluster around any important conversation. Then we found out that companies like Cambridge Analytica had put their slimy hands on our data by taking advantage of our
Read More...

The post Skynet, Gluten-Free Cupcakes, and the Paradox of Automation appeared first on Copyblogger.

Be a Bad Writer to Be a Great Writer

I wrote about writing practice last week for a specific reason. Summer is quickly arriving here in the Northern Hemisphere, and when the seasons change, I reevaluate my habits and goals. What should I stop doing (aka, What’s not working?) What could I optimize? What would I like to add to my routine? You probably
Read More...

The post Be a Bad Writer to Be a Great Writer appeared first on Copyblogger.

Memorial Day: A Time to Reflect and Remember

The last Monday in May is Memorial Day in the United States — a day to remember the men and women who have died in military service. It’s our tradition at Copyblogger to take today off, to honor those sacrifices and to take time for family, community, and gratitude. We look forward to reconnecting tomorrow!
Read More...

The post Memorial Day: A Time to Reflect and Remember appeared first on Copyblogger.

Related Stories

Essence Pro: A Theme that Allows You to Focus on the Essentials

Announcing Essence Pro, a beautiful, clutter-free theme for sites in the health, wellness, and lifestyle niches. Imagined and built by our own Rafal Tomal and Chris Hufnagel, it’s designed for simplicity, both at the exterior and on the back end, allowing you and your readers to focus on the essentials. Some key features include: Customizable
Read More...

The post Essence Pro: A Theme that Allows You to Focus on the Essentials appeared first on Copyblogger.

Cultivate Some Skills and Sharpen Your Copywriting Mojo

Reminder: Today at 11:00 a.m. Pacific / 2:00 p.m. Eastern, Rainmaker Digital CEO Brian Clark and Ricardo Bueno from RightMessage are hosting a Free Web Personalization Workshop. You’ll learn how to increase your opt-ins (and sales) by personalizing your landing pages and sales sequences. Get all the details and register here: https://rightmessage.com/w/copyblogger-may24/?fp_ref=copyblogger31 We love subtle
Read More...

The post Cultivate Some Skills and Sharpen Your Copywriting Mojo appeared first on Copyblogger.

4 Vital Elements of an Appealing Offer

If you’ve got something to sell, at some point you’re going to need to present an offer. In other words, you’ll need to tell your prospective customer: What you’ve got What it’s going to do for them What you’re looking for in return Sounds simple, and it is. There’s just one problem. Too often, we
Read More...

The post 4 Vital Elements of an Appealing Offer appeared first on Copyblogger.

How to Fix 5 Conversion-Killing Copywriting Mistakes

A sales page lies at the end of the conversion path. When a prospect arrives on that page, it’s the result of a lot of planning and hard work. So the next part really sucks. Because most of those visitors will leave the page without buying anything. Fortunately — a small silver lining — there
Read More...

The post How to Fix 5 Conversion-Killing Copywriting Mistakes appeared first on Copyblogger.