Tag Archives: Featured

Why ‘You’re Not Your Audience’ Isn’t Always Great Advice

If there were such a thing as the Ten Commandments of Marketing, “You are not your audience” would likely make the top five. And for good reason: Generally, it’s solid advice. “You are not your audience” reminds us to question assumptions and never stop learning about the people we aim to persuade. But I have
Read More...

The post Why ‘You’re Not Your Audience’ Isn’t Always Great Advice appeared first on Copyblogger.

10 Modern Proofreading Tips to Catch More Avoidable Goofs

Traditionally, proofreading is a separate task from editing. And I still treat the two as different activities. However, the creative benefits of a consistent proofreading process surpass the classic definition of proofreading. Modern content marketers can take advantage of proofreading to avoid the all-too-common extremes of caring too little or too much about your content.
Read More...

The post 10 Modern Proofreading Tips to Catch More Avoidable Goofs appeared first on Copyblogger.

Creative Systems for Content Success

We all have checklists on the mind lately, gearing up for the release of the small but mighty Content Confidence Checklist (look for it in the next week or so). It’s got us thinking about processes and lists to improve our creative output. On Monday, Stefanie Flaxman gave us the Meticulous Blogger’s 12-Step Publishing Checklist,
Read More...

The post Creative Systems for Content Success appeared first on Copyblogger.

Creative Systems for Content Success

We all have checklists on the mind lately, gearing up for the release of the small but mighty Content Confidence Checklist (look for it in the next week or so). It’s got us thinking about processes and lists to improve our creative output. On Monday, Stefanie Flaxman gave us the Meticulous Blogger’s 12-Step Publishing Checklist,
Read More...

The post Creative Systems for Content Success appeared first on Copyblogger.

Are You Making These 7 Mistakes with Your About Page?

Good old Google. They do like to keep life interesting for web publishers. You may have heard rumblings about a recent update that wreaked havoc on a lot of “your money or your life” sites — the ones that talk about health, fitness, finances, or happiness. That update appeared to look at the credibility of
Read More...

The post Are You Making These 7 Mistakes with Your About Page? appeared first on Copyblogger.

Are You Making These 7 Mistakes with Your About Page?

Good old Google. They do like to keep life interesting for web publishers. You may have heard rumblings about a recent update that wreaked havoc on a lot of “your money or your life” sites — the ones that talk about health, fitness, finances, or happiness. That update appeared to look at the credibility of
Read More...

The post Are You Making These 7 Mistakes with Your About Page? appeared first on Copyblogger.

3 Famous Writers on Process and Productivity

There is something both tragicomic and cathartic about trying to assume the dispositions of incredibly successful and prolific authors when you’re staring at a blank page. But what better way to procrastinate than to live vicariously through the habits and productivity secrets of renowned writers of yore. A brief tour of the scribe Hall of
Read More...

The post 3 Famous Writers on Process and Productivity appeared first on Copyblogger.

The Meticulous Blogger’s 12-Step Publishing Checklist

After I deglamorized good ideas, I started thinking about other topics to dissect. Content quality quickly came to mind. So, for a change, this post is not about creating content. It’s about all the care behind the scenes that makes great content possible. Let’s look at 12 important steps meticulous bloggers consistently follow when they
Read More...

The post The Meticulous Blogger’s 12-Step Publishing Checklist appeared first on Copyblogger.