Tag Archives: forrester

Forrester Reveals CX Cloud Plans With New Acquisitions, Sitecore Hires CMO, More News

Forrester Reveals CX Cloud Plans With New Acquisitions, Sitecore Hires CMO, More News

Forrester announced two acquisitions this week with the goal of building a real-time customer experience cloud with the goal of helping companies monitor and improve experience. The first of the acquisitions was FeedbackNow, maker of a physical customer feedback device and monitoring software.

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Forrester Names IBM Only Conversational Computing Leader, and Other DX News

Forrester Names IBM Only Conversational Computing Leader, and Other DX News

Forrester has named IBM the only leader in its Forrester New Wave: Conversational Computing Platforms, Q2, 2018 (fee required) released April 12. Forrester named Amazon, Google, Microsoft and Nuance Communications as providers with "competitive options." They also found Oracle offers a "strong option for certain applications, while Rulai

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9 Tips to Consider When Selecting a Digital Experience Platform

9 Tips to Consider When Selecting a Digital Experience Platform

Practitioners who select, deploy and manage software that helps them produce digital experiences for their customers face certain realities: managing integrations, leveraging APIs, investing in headless, finding actionable insights that help them better connect to customers. Ultimately they're hoping their software suite helps them achieve their business outcomes. Gartner ’s

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DX Platform Users Debate Suite or Best-of-Breed

DX Platform Users Debate Suite or Best-of-Breed

Forrester researchers say the debate between “best-of-breed versus native functionality” in digital experience software is over. Native solutions won. Analysts at the Cambridge, Mass.-based consultancy reported in their “Digital Experience Platform Trends, 2017”  (fee required) research that native solutions are the “logical answer.'" Not so fast, say some practitioners.

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Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration

Forrester: Digital Experience Leaders Embrace Portfolio Depth & Integration

Forrester's latest Wave for Digital Experience Platforms (DXP) emphasized vendors' "breadth of the portfolio and quality of integration."  Providers that do well in each area bring digital experience practitioners the "best of both worlds," Forrester senior analyst Mark Grannan told CMSWire in an interview this week.  Grannan wrote the report

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Forrester Boots Adobe, Names Oracle Lone Digital Experience Platform Leader

Forrester Boots Adobe, Names Oracle Lone Digital Experience Platform Leader

Forrester made a significant change in the leaderboard of its Digital Experience Platforms Wave released last week:  Oracle is now the lone leader, displacing Adobe. This is the third time Forrester evaluated digital experience platform vendors, also producing Waves in 2014 and 2015.  Oracle was a “contender” in 2014

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Forrester Raises the Bar for Enterprise BI Platforms With Latest Wave

Forrester Raises the Bar for Enterprise BI Platforms With Latest Wave

Take most of what you've read about ranking enterprise business intelligence (BI) platforms and set it aside. Forrester Research introduced new criteria to select its leaders for its latest Enterprise BI Platforms With Majority On-Premises Deployments Wave.

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